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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-create-an-online-course&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-create-an-online-course&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div 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class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">如何创建在线课程？10个步骤助你轻松实现知识变现！</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">创建在线课程是将知识转化为价值的有效途径。阅读本文，了解如何选择热门题材，创建在线课程，每一步都将助力你成功将知识变现。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/yin-zi" class="no-underline" itemProp="url"><span itemProp="name">YIN Zi</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年2月24日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908&amp;originalWidth=1848&amp;originalHeight=782" alt=" 一顶学士帽，比喻在线课程" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, 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https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">创建在线课程的10个步骤</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">创建在线课程的好处</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">创建在线课程的常见错误</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">如何创建在线课程——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-create-an-online-course&amp;signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&amp;_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full 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[&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>只需一台可以联网的笔记本电脑，你的在线课程就能面向全世界招生，帮助学生们增长知识点，掌握重要技能。</p>
<p>本文探讨创建在线课程的10个步骤，为你构建一个新课程的行动方案，并在线销售该课程，不仅满足求知者的需求，还为你赚取可观的收入。</p>
<p>这份在线课程计划方案可使你成为行内专家，也助力学生们走向成功。</p><div id="text-cta" class="hidden lg:block"></div>

<h2 id="1">创建在线课程的10个步骤</h2>
<ol>
<li><a href="#6">选择课程主题</a></li>
<li><a href="#7">进行客户调研</a></li>
<li><a href="#8">选择课程形式</a></li>
<li><a href="#9">测试课程是否具有市场需求</a></li>
<li><a href="#10">预售课程</a></li>
<li><a href="#11">概述课程内容</a></li>
<li><a href="#12">设定课程价格和销售目标</a></li>
<li><a href="#13">选择合适的在线课程平台</a></li>
<li><a href="#14">发布和推广课程</a></li>
<li><a href="#15">搜集反馈和好评</a></li>
</ol>
<h3 id="6"><strong>1. 选择课程主题</strong></h3>
<p>在线教育的兴起，对创建在线课程好处颇多，这当中可以传递出一个重要的信号：在线课程的市场存在竞争，从数字营销和<a href="/zh/blog/best-free-video-editing-software" target="_blank">视频编辑</a>到在线写作和<a href="/zh/blog/challenges-of-entrepreneurship" target="_blank">创业</a>，甚至如何训练<a href="/zh/blog/pet-business" target="_blank">宠物</a>，可供选择的在线课程应有尽有。</p>
<p>在思考如何创建在线课程时，应该选择一个你独具优势的主题，你对这个主题拥有自己的行业洞察力，具备专业技能和可信度，同时对该主题充满热情。此外，课程主题需要拥有庞大的<a href="/zh/blog/market-demand" target="_blank">市场需求</a>。</p>
<div style="text-align: center;"><img style="float: none;" alt="策划在线课程图表" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_be656c57-b4a9-481d-886a-e5a5f8607430.jpg?v=1740490867"></div>
<p>&nbsp;“如何制作正宗的枫糖浆 ”、 “如何制作斯卡音乐”（一种牙买加传统风格音乐），这样的小众课程主题可能会吸引的学生比较少，但你也可能借此将自己打造成该领域的领先教育者。</p>
<p>如果你瞄准“小说写作”或“高尔夫”等热门话题课程，生源肯定络绎不绝，但对于新手来说，可能竞争过于激烈。谨防将自己的课程内容与耶鲁大学的“幸福科学”等知名课程去竞争。</p>
<p>你的在线课程不一定要吸引最多的人，也不一定要在同类课程中最受欢迎，但它们应该迎合人们持续感兴趣的话题。它们还应具有独特的<a href="/zh/blog/value-proposition" target="_blank">价值主张</a>，为学生提供他们在类似内容中无法找到的有价值的东西。</p>
<p>我们将在本文的第四步进一步深入探讨如何评估营销需求。</p>
<h4><strong>寻找课程主题：进行日本Ikigai练习</strong></h4>
<p><a href="https://baike.baidu.com/item/%E6%88%91%E7%9A%84%E4%BA%BA%E7%94%9F%E6%84%8F%E4%B9%89%E6%89%8B%E5%86%8C/54061492" rel="nofollow noopener noreferrer" target="_blank">Ikigai</a>是日本哲学，可以理解为生命的意义、生活的价值，或者说每天起床的理由。这一概念旨在寻找个人的生命意义，以及灵感和快乐的源泉。你可以学习这一精神， 并加以操练，寻找和你的技能、激情相匹配，并迎合市场需求的课程主题。利用Ikigai图表，你或可找到最能激发你教学动力的课程主题。</p>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ikigai_japanese_secret_to_a_joyful_life_pic-CN.png?v=1740491042" alt="Ikigai图表" loading="lazy">
<figcaption>Ikigai图表。<a href="https://www.japan.go.jp/kizuna/2022/03/ikigai_japanese_secret_to_a_joyful_life.html" rel="nofollow noopener noreferrer" target="_blank"><em>JapanGov</em></a></figcaption>
</figure>
</div>
<h4><strong>画出四个圆圈</strong></h4>
<p>如上图所示，找一张纸，画出四个相互重叠的圆圈，并给每个圆圈标出：</p>
<ul>
<li>你所热爱的</li>
<li>你所擅长的</li>
<li>世界所需要的</li>
<li>你可以凭什么获取报酬</li>
</ul>
<h4><strong>在每个圆圈里填写内容</strong></h4>
<p>在“你所热爱的”圆圈里，列出你喜欢做的事情和你热衷的主题。在“你所擅长的”圆圈里，写下你的技能和专长。</p>
<p>在“世界所需要的”圆圈里，思考当下的潮流、挑战，以及人们正积极寻找的知识空白点。本文第二步的用户调研可帮助你填写这个圆圈内容。</p>
<p>最后，在“你可以凭什么获取报酬”的圆圈里，写下人们愿意花钱学习的技能和主题。</p>
<h4><strong>确定重叠部分</strong></h4>
<p>注意你圆圈的相交之处，也就是四个圆圈里，你所写下的相同内容。</p>
<p>重叠的内容意味着一个潜在的课程话题，它与你的激情、专长，以及市场需求、潜在收入所匹配。当你完成这张图表练习，也就明确了一个合适的课程主题：既能展现你的专业水平和激情，也具有吸引学生的潜力。</p>
<p>💡<strong>更多阅读：</strong><a href="/zh/blog/what-is-entrepreneurship" target="_blank">什么是创业精神？完整指南助你成为一名成功的创业者</a></p>
<h3 id="7"><strong>2. 进行客户调研</strong></h3>
<p>有了课程主题，下一步就是找出学生们最感兴趣学的技能、只是或经验是什么。</p>
<p>通过进行客户调研，可以了解你的<a href="/zh/blog/target-market" target="_blank">目标受众</a>。找出谁是你的理想学生，并利用这些信息来设计极具吸引力的课程内容。</p>
<p>使用以下技巧，构建出你目标受众的详细<a href="/zh/blog/what-is-buyer-persona" target="_blank">画像</a>。</p>
<ul>
<li>
<strong>设身处地站在初学者的角度考虑问题。</strong>专家常常会产生认知偏差，忘了初学小白们的感受。与潜在用户交谈，可以让你回到初学者的心态，并据此调整课程。</li>
<li>
<strong>了解客户的痛点。</strong>课程应当致力于解决买家长期以来的困扰，提供别处难以寻觅的知识，并助力他们比使用当前市面上的其他竞争课程更为迅速、高效地掌握某些内容。要实现这一点，你需要确切地了解你的潜在客户有哪些痛点，以及如何在课程中解决这些问题。</li>
<li>
<strong>了解学生的学习目标。</strong>转变是课程对学生来说最重要的意义，即学生在完成课程后所能达到的状态。与潜在客户交谈，有助于你了解他们学习课程的目标。</li>
</ul>
<h4><strong>用户调研工具</strong></h4>
<ul>
<li>
<strong>谷歌趋势。</strong>使用<a href="https://trends.google.com/trends/?hl=zh-CN" rel="nofollow noopener noreferrer" target="_blank">谷歌趋势</a>搜索你的主题，查看其热度是上升还是下降。你可以按国家和时间段进行筛选。</li>
<li>
<strong>关键词工具。</strong>利用Semrush，Ahrefs和<a href="https://answerthepublic.com/" rel="nofollow noopener noreferrer" target="_blank">AnswerThePublic</a>了解人们正在谷歌和社交媒体上搜索什么关键词。你也可通过<a href="https://index.baidu.com/Helper/?tpl=helpandword=" rel="nofollow noopener noreferrer" target="_blank">百度指数</a>查看人们在百度上的关键词搜索。</li>
<li>
<strong>浏览Reddit、Quora和其他小众论坛。</strong>搜寻与你的主题相关的网上社区，浏览学生们的讨论帖子。</li>
<li>在社交媒体上淘宝。在X和LinkedIn等社交媒体上关注你所在行业的知名人士，留意与你课程主题相关的对话。</li>
</ul>
<h4><strong>原始调研</strong></h4>
<p>要获取对你用户的独特见解，就要和潜在客户直接联系，调查他们的需求和喜好。</p>
<p>访谈人数至少10人，访谈内容精简，着重于最重要且基本的问题：课程形式和价格。为了激励受访者，可考虑在完成访谈后为受访者提供免费课程。</p>
<p>调查问题可围绕以下这些内容：</p>
<ul>
<li>你的课程能帮他们解决什么问题？</li>
<li>参加你的课程的理由</li>
<li>参加这个课程的目标是什么？</li>
<li>完成你的课程后，希望得到什么结果？</li>
</ul>
<p>你可以使用以下脚本，询问潜在客户是否愿意坐下来与你进行用户调研访谈：</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p><em>“你好。我正在制作一门关于_____的课程，并且希望这个课程能给学习者带来很高的价值。我想知道，你是否愿意给我15分钟的时间来做一次简短的视频通话，这样我就能了解到，我的课程怎样才能帮到像你这样的学习者实现目标。如果你能接受访谈，为了表达我的感谢，访谈结束后，我会很乐意为你提供免费的课程。”</em></p>
</div>
<p>花时间进行用户调研对于制作出高质量的课程而言意义非凡。基于用户调研制作出的高质量课程不仅可以有效地推广给理想的客户，还能为学生带来价值。</p>
<h4><strong>学习成果</strong></h4>
<p>完成客户调研后，你就可以拟定在线课程的学习成果了。这些是学习者将获得的有价值的技能、经验或知识，对于营销课程至关重要。</p>
<p>定义明确的学习成果可以作为客户的路线图，帮助他们了解学习课程的好处。</p>
<p>在撰写学习成果时，要考虑学习者在课程结束时能够做到什么、知道什么和感受到什么。</p>
<p>撰写学习成果的方法有很多。一种常用的方法是ABCD法：</p>
<ul>
<li>
<strong>Audience（受众）：</strong>课程对象</li>
<li>
<strong>Behavior（行为）：</strong> 他们将获得的技能或知识</li>
<li>
<strong>Condition（条件）：</strong>课程要求</li>
<li>
<strong>Degree（认证）：</strong>他们将达到的专业水平</li>
</ul>
<p>使用这种方法，你可以概述用户（A）在完成整个课程（C）后将学到什么（B），以及他们将获得的能力或认证水平（D）。</p>
<p>按照理想学员的优先顺序排列这四个要素。例如，如果你的课程可提供专业认证，你可强调D。如果你的受众是热心的业余爱好者，你则可能要强调B，也就是他们即将掌握的具体技能。</p>
<p>在撰写学习成果时，要考虑到能引起用户共鸣的详细程度。对有些人来说，一句话的学习成果就够了，而对另一些人来说，可能需要看洋洋洒洒的描述。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p><strong>学习成果示例：</strong> “当这门令人垂涎欲滴的两段式在线课程（C）结束时，各种水平的烘焙师（A）都将在周日早晨制作出松软的黄油牛角面包（B），达到传统法式糕点师（D）的严格标准，从而提升自己的烘焙水平。”</p>
</div>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">利用Shopify应用，创建在线课程</p>
<p>通过你的电商网店直接向学生直接销售在线课程。直播课程、设计考试、提供订阅，并颁发证书。</p>
<a href="https://apps.shopify.com/stories/guide-service-based-sellers?locale=zh-CN" class="marketing-button marketing-button--small" target="_blank">Shopify应用 销售你的服务</a>
</div>
<h3 id="8"><strong>3. 选择课程形式</strong></h3>
<p>在线课程有多种形式和媒介，包括直播课程和异步内容（教师和学生在不同时间学习课程内容）。课程的结构和授课方式将决定如何向学员推销课程，以及课程的合理售价。</p>
<p>选择课程形式时，首先要考虑授课方式。例如，学生是通过电子学习平台获取课程资料，按照自己的计划完成作业，不进行实时互动？还是通过实时网络研讨会或预设的课程安排时间表共同学习？</p>
<p>自定进度课程让学生可以灵活地按照自己的进度学习材料。而群组式课程则是让一组学生一起学习材料，通常有固定的起始日期。</p>
<p>在决定你的课程总体形式的时候，要考虑授课方式。课程主要有三种类型：</p>
<ul>
<li><a href="#16">微型课程</a></li>
<li><a href="#17">多日课程</a></li>
<li><a href="#18">高级课程</a></li>
</ul>
<h4 id="16"><strong>微型课程</strong></h4>
<p>微型课程通常需要一到两个小时即可完成，可以用不同的媒介来呈现，例如，一系列电子邮件，或10个短视频的播放列表。</p>
<p>微型课程的价格通常较低（例如，低于100美元，约700元人民币），甚至可以是免费的，作为更深入、价格更高的课程的营销工具或吸引潜在客户的手段。微型课程是测试市场的有效方式，这样，创作者就能了解该如何创建更大型的课程。</p>
<h4 id="17"><strong>多日课程</strong></h4>
<p>多日课程是中级数字教育产品，通常需要学生花费几天的时间才能完成。</p>
<p>多日课程可以包含将课程分解为不同等级或模块的<a href="/zh/blog/how-to-make-videos" target="_blank">预录视频</a>，以及工作表和检查清单等补充材料。这些课程可能还会设置小测验，以便在学习过程中对学习者进行测试。</p>
<p>这些课程的价格通常在250美元到2000美元（1750元人民币到14000元人民币）之间。如果你的想法已经在微型课程中得到验证，那么，多日课程是一个理想的选择。</p>
<h4 id="18"><strong>高级课程</strong></h4>
<p>高级课程持续数周到数月不等，主要是为买家取得成功而提供的完整课程体系。这些课程通常面向专业人士销售，价格在300美元到5000美元（2100元人民币到35000元人民币）之间。如果是第一次创建课程，通常不建议一开始就做高级课程。你首先要做的，是积累创建微型课程和多日课程的经验。</p>
<p>让-马丁·福梅尔（Jean-Martin Former ）和苏莱卡·蒙彼蒂特（Suleyka Montpetit）创办的<a href="https://themarketgardener.com/" rel="nofollow noopener noreferrer" target="_blank">商品蔬菜种植学院</a>（The Market Gardener Institute）提供一系列课程，其中就包含了高级课程。</p>
<p>这门课程包括40多个模块、50多个视频和45多份技术说明书等，社群也是课程的一部分，完成课程需要40到60个小时。该课程包含课程详细信息的教学大纲，是可以下载的，你可以在购买前查阅，其中包括了有关学习成果的信息。</p>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_a0ba09be-f335-41ad-8542-862786e8fddc.jpg?v=1740491137" alt="商品蔬菜种植课程的页面" style="float: none;" loading="lazy"></div>
<h3 id="9"><strong>4. 测试课程是否具有市场需求</strong></h3>
<p>在投入金钱和时间创建<a href="/zh/blog/digital-products" target="_blank">数字产品</a>之前，应该首先测试以下是否有足够的人愿意花钱购买你的课程，确保你的业务可盈利。</p>
<p>打造最小可行产品（minimum viable product, MVP）是测试市场需求的一种办法。MVP是你向公众发布的产品，仅包含用来验证假设的功能，这是埃里克·莱斯（Eric Reis）在《精益创业》（<em>The Lean Startup</em>）一书中首次提出的概念。思考如何创建在线课程时，可以创建一个MVP版本来验证想法，例如，一门微型课程或免费的网络研讨会。</p>
<h4><strong>微型课程</strong></h4>
<p>微型课程的覆盖面并不广，知识专注于一个特定的、而非范围广泛的主题。以下是一些将广泛的课程主题细化为MVP微型课程的例子：</p>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_79482c1a-b68a-45f3-91e3-7e9d6c2ad985.jpg?v=1740491165" alt="创建微型课程的例子" style="float: none;" loading="lazy"></div>
<p>创建微型课程时，你可以选择自己熟悉的话题，然后你的专业知识或现有的材料（例如博客文章、X上的帖子、电子<a href="/zh/blog/create-a-newsletter" target="_blank">邮件简报</a>）打包成电子邮件课程这样的形式。利用电子邮件课程，你可以获取人们的邮件地址，然后向他们推广更大型的课程。</p>
<p>如果有人注册并参加了你的微型课程，就可以说明，市场对关于更广泛主题的更大型课程是有需求的。</p>
<h4><strong>免费的网络研讨会</strong></h4>
<p>还有一种验证课程市场需求的MVP策略，就是创建一个带有增值销售的网络研讨会。网络研讨会的平均转化率大约为20%。如果研讨会的注册率高，就说明市场有这方面需求。</p>
<p>网络研讨会的大部分时间要用来分享关于课程主题的宝贵信息，还要记得从课程参与者那里收集反馈，了解他们觉得哪些内容有价值，以及他们还想学习什么。</p>
<p>只要运用了这些验证课程想法的方法，就可以避免创建了课程但却无人购买的情况。</p>
<div style="text-align: center;">
<figure><img alt="SEO That Works的专家布莱恩·迪恩（Brian Dean）在启动他广受欢迎的在线课程前，先办了一场免费的网络研讨会，以引起人们的兴趣，并收集反馈。SEO That Works" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/seothatworks.jpg?v=1740491247" style="float: none;" loading="lazy">
<figcaption>SEO That Works的专家布莱恩·迪恩（Brian Dean）在启动他广受欢迎的在线课程前，先办了一场免费的网络研讨会，以引起人们的兴趣，并收集反馈。<a href="https://seothatworks.com/" rel="nofollow noopener noreferrer" target="_blank"><em>SEO That Works</em></a></figcaption>
</figure>
</div>
<h3 id="10"><strong>5. 预售课程</strong></h3>
<p>预售课程就是在实际创建课程之前开始销售课程。这一策略也可以有效缓解创建课程后无人购买的情况。</p>
<p>这个策略还有别的优势：对设想进行压力测试，根据买家的早期反馈定制内容，以及用预售筹集的资金来创建课程。此外，如果早期有一些学生注册，还可以激励创作者完成并推出课程。</p>
<p>创建预售落地页，并利用折扣来激励买家，让首批支持你的客户提前注册（或预订）课程。</p>
<p>要预售课程，需做好以下准备：</p>
<ul>
<li>至少要有课程标题、主题和课程大纲，让早期买家了解他们将要学习的内容。</li>
<li>在脑海中设定一个成功预售的目标。</li>
</ul>
<p>例如，你的目标是预售25份课程。如果在给定的时间范围内，预售量少于这个数，就应该认真考虑一下是否要继续创建这门课程，或者选择退款给客户并重新规划。</p>
<p>你可以使用Shopify为你的课程创建预售页面、<a href="/payments" target="_blank">收集学费</a>。你可以下载<a href="https://apps.shopify.com/search?q=pre%20order&amp;locale=zh-CN" target="_blank">一个应用</a>来添加预售功能。</p>
<p>Shopify也和一些广受欢迎的课程平台集成，比如<a href="https://apps.thinkific.com/apps/shopify" rel="nofollow noopener noreferrer" target="_blank">Thinkific</a>。</p>
<p>💡<strong>更多阅读：</strong><a href="/zh/blog/coming-soon-page" target="_blank">分享10个创意Coming Soon页面的范例</a></p>
<h3 id="11"><strong>6. 概述课程内容</strong></h3>
<p>概述课程内容，将内容有逻辑地划分为多个课程单元，这个过程需要你设身处地地从学生的角度考虑问题。从学生希望达到的最终状态开始，然后逆向工作，规划出达成这一目标的路径。</p>
<h4><strong>将内容分解为模块和课程单元</strong></h4>
<p>课程的内容总量及其课程单元数量部分取决于课程的类型（例如，微型课程、多日课程和高级课程），以及相关的完成时间和成本。</p>
<p>例如，如果你创建的是一个内容营销的课程，可以将该课程分解为五个模块：</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p>模块1：制定内容策略</p>
<p>模块2：编写能带来转化的内容</p>
<p>模块3：搜索引擎优化（SEO）</p>
<p>模块4：管理内容日历</p>
<p>模块5：内容分发</p>
<p>之后，你可以将分好的模块再次分解为一系列特定的课程单元，详细讲解特定的主题，帮助学生取得成功。还是针对同一个课程，以下是对上述模块做的分解：</p>
</div>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p>模块1：制定内容策略</p>
<ul>
<li>课程单元1：明确编辑的目标和宗旨</li>
<li>课程单元2：定义目标客户和读者画像</li>
<li>课程单元3：概述客户的内容旅程</li>
<li>课程单元4：研究竞争对手的内容</li>
<li>课程单元5：确定内容形式</li>
</ul>
<p>模块2：编写能带来转化的内容</p>
<ul>
<li>课程单元1：选择合适的主题</li>
<li>课程单元2：研究和概述</li>
<li>课程单元3：撰写完美的导语</li>
<li>课程单元4：起草引人入胜的内容</li>
<li>课程单元5：高效编辑</li>
</ul>
<p>模块3：搜索引擎优化（<a href="/zh/blog/seo-marketing" target="_blank">SEO</a>）</p>
<ul>
<li>课程单元1：关键词研究</li>
<li>课程单元2：页面SEO</li>
<li>课程单元3：技术性SEO</li>
<li>课程单元4：站外SEO和反向链接建设</li>
<li>课程单元5：SEO工具和测量</li>
</ul>
<p>模块4：管理内容日历</p>
<ul>
<li>课程单元1：选择内容日历工具</li>
<li>课程单元2：对日历上的内容进行分类</li>
<li>课程单元3：设置定期的内容会议</li>
<li>课程单元4：保持内容日历整洁有序</li>
<li>课程单元5：维护创意库和内容队列</li>
</ul>
<p>模块5：内容分发</p>
<ul>
<li>课程单元1：在自有渠道上推广内容</li>
<li>课程单元2：内容更新和再利用</li>
<li>课程单元3：向出版物和新闻简报投稿</li>
<li>课程单元4：内容联合发布</li>
<li>课程单元5：付费广告和赞助</li>
</ul>
</div>
<p>一旦有了清晰的课程大纲，详细列出了每个模块和课程单元的主题，你应该就能明确方向，可以开始逐一构建课程内容了。每个课程单元都应该有详细的步骤、信息和练习供学生完成。在每个课程单元中，都要有明确的学习目标，让购买课程的学生能够有所收获。</p>
<h4><strong>确定课程形式</strong></h4>
<p>根据创建的课程类型，课程媒介可以采用许多不同的形式。对于免费或低价的微型课程，你可以选择电子邮件的形式，内容中仅使用文本和一些说明性图像或屏幕截图。</p>
<p>但是，对于更加深入和价格更高的课程而言，最好使用多种形式，保证学生在整个课程中的参与度。例如，不要只使用文本或视频，而要混合使用多种形式，保证学生的参与度。以下是一些热门的课程形式及其优点：</p>
<ul>
<li>
<strong>视频内容：</strong>非常适合简洁有效地展示想法</li>
<li>
<strong>屏幕录制和演示：</strong>非常适合需要学生看到确切步骤的过程</li>
<li>
<strong>文本内容：</strong>最适合用来详细地解释概念，提供分步信息，并链接到网上的其他资源</li>
<li>
<strong>可下载内容：</strong>非常适合备忘单、术语表模板和其他帮助学习者取得成功的工具</li>
<li>
<strong>练习册：</strong>有助于学习者内化（掌握）概念</li>
</ul>
<p>视频时长最好控制在10分钟以内，同时，内容要集中，并且切实可行。在调研阶段，可以看竞争对手采用哪种形式，也可以询问潜在学生，哪种课程媒介最吸引人。</p>
<h4><strong>录制视频课程</strong></h4>
<p>制作高质量的视频使你的课程引人入胜。以下是关于设置、拍摄和编辑的重要提示：</p>
<h5><strong>设置</strong></h5>
<ul>
<li>
<strong>空间：</strong> 选择噪音最小、背景干净整洁的地点。</li>
<li>
<strong>照明：</strong> 使用自然光，或购买柔光箱。灯光与脸部成45度角，以避免阴影。</li>
<li>
<strong>设备：</strong> 使用安装在三脚架上的智能手机或数码单反相机。投资购买一个好的外置麦克风，以获得清晰的音频。</li>
</ul>
<h5><strong>拍摄</strong></h5>
<ul>
<li>
<strong>取景：</strong> 将相机置于与眼睛水平的位置。使用三分法则，将脸部保持在画面的前三分之一处。</li>
<li>
<strong>表达：</strong> 口齿清晰，语速平稳，并经常提及你的视觉辅助材料。</li>
<li>
<strong>定时休息：</strong> 分段录制，以保持语调充满活力，便于剪辑。</li>
</ul>
<h5><strong>编辑</strong></h5>
<ul>
<li>
<strong>软件：</strong> 使用<a href="/zh/blog/best-free-video-editing-software" target="_blank">免费的编辑工具</a>进行转场、剪切和画中画。</li>
<li>
<strong>剪辑：</strong> 剪掉停顿和错误，使视频简洁明了。</li>
<li>
<strong>增强功能：</strong> 添加文字叠加、过渡效果和背景音乐，提高参与度。</li>
<li>
<strong>字幕：</strong> 加入字幕以方便观看并帮助理解。</li>
</ul>
<h3 id="12"><strong>7. 设定课程价格和销售目标</strong></h3>
<p>课程的费用根据课程的类型而有所不同：微型课程是免费或低价的，多日课程的价格中等，而高级课程的价格通常都比较高。然而，课程的定价取决于需要考虑的多种因素：</p>
<ul>
<li>
<strong>细分市场和课程主题：</strong>考虑课程所属的行业和客户对价格的敏感度。购买投资课程的客户可能比购买社交媒体营销数字课程的客户更愿意支付更高的费用。</li>
<li>
<strong>营销：</strong>你计划在营销活动上投入多少资金？记得要把课程宣传的成本包含在定价里。</li>
<li>
<strong>课程创作者的权威：</strong>如果创作者是公认的业内领袖，买家会愿意为课程支付更多的费用。因此，在定价时，要把你的权威考虑在内。</li>
</ul>
<p>要更好地了解如何为课程定价，可以研究竞争对手的定价，看你所在的细分市场里，其他人如何为自己的数字课程<a href="/zh/blog/how-to-price-your-product" target="_blank">产品定价</a>。不要低估自己而把价格定得太低，同时也要切合实际，避免定价过高。不要害怕研究竞争对手的内容，你可以为自己的课程增加更多有价值的东西，并根据价值来定价。</p>
<p>除了围绕课程进行专门的<a href="/zh/blog/pricing-strategies" target="_blank">定价研究</a>外，还要设定一个销售目标。这个目标可以指导你如何定价，以及如何营销课程。</p>
<p>例如，如果你的销售目标是5万美元（约35元人民币），可以用以下方式为课程定价：</p>
<p><strong>方案一：</strong></p>
<p>目标：课程销售额达到5万美元（约35万元人民币）</p>
<p>课程价格：20美元（约140元人民币）</p>
<p>所需购买人数：2,500人</p>
<p><strong>方案二：</strong></p>
<p>目标：课程销售额达到5万美元（约35万元人民币）</p>
<p>课程价格：250美元（约1750元人民币）</p>
<p>所需购买人数：200人</p>
<p>在方案一中，你将课程价格定得较低，因此需要更多的客户量。在方案二中，你将课程价格定得较高，因此需要的客户量较低。那么，哪种方案更好呢？</p>
<p>定价过低往往并不是一个好策略。首先，你需要花费时间和金钱做课程营销，为自己的课程页面吸引流量。</p>
<p>假设有1%的访客会购买课程，在方案一中，你需要为页面吸引25万名访客，而在方案二中，你仅需为页面吸引2万名访客。其次，客户对价格不太敏感往往比较有利。</p>
<p>为课程定价时可以考虑这些因素，避免定价过低，让你不得不开展更激进的营销活动。你应该把时间和精力投入到创建一门你引以为傲、物有所值的课程中。</p>
<h3 id="13"><strong>8. 选择合适的在线课程平台</strong></h3>
<p>接下来就要决定托管课程内容的在线平台了。具有独特功能的课程平台有许多，但主要有三种类型：独立平台、一体化平台和在线课程市场。</p>
<h4><strong>独立平台</strong></h4>
<p>在独立平台上，你对内容和数据拥有很大的控制权。<a href="https://apps.shopify.com/thinkific?locale=zh-CN" target="_blank">Thinkific</a>和<a href="https://teachable.com/" rel="nofollow noopener noreferrer" target="_blank">Teachable</a>都是独立的平台。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Thinkific平台页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453-_-thinkific.jpg?v=1740491317" loading="lazy"></div>
<h4><strong>一体化平台</strong></h4>
<p>一体化解决方案将<a href="/zh/blog/marketing-tools" target="_blank">营销工具</a>、<a href="/zh/website-builder" target="_blank">建站工具</a>和内容分发整合到一个地方。</p>
<p>一般来说，一体化课程平台是最贵的，但物有所值，因为在使用这类平台时，你无需使用多个工具来完成同一项任务（一个平台即可完成所有的任务）。</p>
<p>以下是一体化课程平台的列表：</p>
<ul>
<li><a href="https://kajabi.com/" rel="nofollow noopener noreferrer" target="_blank">Kajabi</a></li>
<li><a href="https://home.kartra.com/" rel="nofollow noopener noreferrer" target="_blank">Kartra</a></li>
</ul>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453-_-Kajabi.jpg?v=1740491368" alt="Kajabi平台页面" style="float: none;" class="block block--bordered" loading="lazy"></div>
<p>为了获得高效益，很多一体化平台和Shopify集成。以下这些应用可简化网站和课程管理：</p>
<ul>
<li><a href="https://apps.shopify.com/courses-app" target="_blank">Tevello Courses &amp; Communities</a></li>
<li><a href="https://apps.shopify.com/ldt-courses" target="_blank">LDT Online Courses</a></li>
<li><a href="https://apps.shopify.com/courses" target="_blank">Courses Plus</a></li>
<li><a href="https://apps.shopify.com/inflowkit-2" target="_blank">Inflowkit Membership &amp; Courses</a></li>
</ul>
<h4><strong>在线课程市场</strong></h4>
<p>在线课程市场有自己的受众。相较于自己的网站，这类平台可以更轻松地把课程展示给受众。然而，在这些课程市场上，你对定价和数据的掌控往往比较弱。</p>
<p>以下是一些在线课程市场：</p>
<ul>
<li><a href="https://www.skillshare.com/" rel="nofollow noopener noreferrer" target="_blank">Skillshare</a></li>
<li><a href="https://www.udemy.com/" rel="nofollow noopener noreferrer" target="_blank">Udemy</a></li>
</ul>
<p>选择课程平台时，你应该根据自己的具体情况，权衡以下这些方面：</p>
<ul>
<li>对于课程创建者和学生而言，该平台的直观性如何？</li>
<li>平台是否支持你想要创建的内容类型（视频、音频、文本、测验等）？</li>
<li>平台是否有论坛或实时课程等学生参与功能？</li>
<li>你能否定制符合自己品牌的课程外观和感觉？</li>
<li>平台有哪些费用（设置费、月费、交易费）？</li>
<li>平台是否提供内置营销工具，如电子邮件营销或联盟计划？</li>
<li>随着课程和学生数量的增加，平台能否满足你的增长需求？</li>
<li>平台是否有移动应用供学生随时访问课程？</li>
<li>作为课程创建者，平台能为你提供何种程度的支持？</li>
</ul>
<p>请记住，课程内容比在线托管更重要。如果你选择的平台缺乏你所需要的课程功能，你可以随时更换。</p>
<h3 id="14"><strong>9. 发布和推广课程</strong></h3>
<p>创建课程只是问题的一个方面，而发布和营销课程又是另一个方面。</p>
<p>努力为客户制作出尽善尽美的课程后，利用营销活动将课程交付到客户手里也很重要。以下是销售课程并从中盈利的一些方法：</p>
<h4><strong>举办网络研讨周会</strong></h4>
<p>网络研讨会的成本通常都比较低，是为课程吸引潜在客户的好方法。如果有人参与了持续30到60分钟的网络研讨会，那么，他们购买课程的可能性很大。</p>
<h4><strong>优先考虑电子邮件营销</strong></h4>
<p>建立了潜在买家的电子邮件列表，你就可以有效地向潜在买家分享课程相关的更新、内容和折扣等信息。虽然人们可能不会在首次访问着陆页时就购买你的课程，但邀请他们留下电子邮件，并设置电子邮件营销漏斗，或许可以说服他们日后购买。</p>
<h4><strong>参加播客节目</strong></h4>
<p>参加<a href="/zh/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide" target="_blank">播客</a>节目能有效地增加你的权威，并可以通过对话自然地展示你的专长。你可以向你所在细分市场中的播客主做自我推荐，解释自己的专长如何与他们的节目相匹配，以及可以为他们的听众带来的价值。</p>
<h4><strong>使用社交媒体营销</strong></h4>
<p>确定与你的潜在关注者沟通的最佳渠道，然后专注于这些渠道，并制定以持续增值为重点的<a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体营销策略</a>。</p>
<h4><strong>投放付费广告</strong></h4>
<p>在你的销售页面上投放付费广告（如<a href="/zh/blog/how-can-google-ads-help-you-advance-your-business-goals" target="_blank">谷歌广告</a>或<a href="/zh/blog/facebook-ads" target="_blank">Facebook广告</a>）是一种有力的策略，你可以定位理想买家，让他们在看到广告后转化为客户。对于在线广告等付费渠道，要确保自己的投资能拿到回报——获客成本应低于课程价格。</p>
<h4><strong>采用SEO策略</strong></h4>
<p>优化网站，让网站在搜索引擎结果中得以展示，有利于让客户发现你的课程。学习使用这个<a href="/zh/blog/seo-checklist-online-store" target="_blank">SEO核查清单</a>提升网站的搜索引擎排名。</p>
<h4><strong>制定内容营销策略</strong></h4>
<p>创建关于课程细分市场的免费教育内容不仅可以帮你建立权威，还有助于让课程和内容展示在搜索结果中，进而免费地吸引免费读者，并将其转化为付费客户。了解如何运用<a href="https://help.shopify.com/zh-CN/en/manual/promoting-marketing/content-marketing" target="_blank">内容营销</a>来吸引更多客户。</p>
<p>要利用营销来销售课程需要一些尝试。从几个营销渠道开始，看哪些有效。加大力度实施能有效吸引客户的策略，同时摒弃那些投入的时间、精力或金钱与其价值不符的策略。</p>
<div style="text-align: center;"><figure>
    <img class="block block--bordered" style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/udemy.jpg?v=1740491410" alt="菲尔·艾比内（Phil Ebiner）在YouTube上推广摄影高级课程。" loading="lazy">
    <figcaption>菲尔·艾比内（Phil Ebiner）利用在YouTube上的教程推广他在Udemy上广受欢迎的摄影高级课程。<a href="https://www.udemy.com/course/photography-masterclass-complete-guide-to-photography" rel="nofollow noopener noreferrer" target="_blank"><em>Udemy</em></a></figcaption>
</figure></div>
<h3 id="15"><strong>10. 搜集反馈和好评</strong></h3>
<p>虽然客户可能会相信你的话，但是，如果有真正的客户称赞你的课程就更好了。如果有客户看到课程效果后很满意，你可以收集他们的反馈和好评。在着陆页和整个营销过程中，用正面的故事讲述个人的转变，可以有效地让潜在客户相信课程的价值，相信你的课程可以帮助他们达到他们想要的结果。</p>
<p>要收集<a href="/zh/blog/customer-testimonials" target="_blank">客户评价</a>和好评推荐，请向购买过你课程的买家寻求反馈。如果有客户给出了高度赞扬产品的反馈，你可以询问他们，是否愿意提供好评推荐，以便你在营销材料中使用。</p>
<p>在征求客户好评推荐时，需要提出具体的问题。与其只是让客户简要谈谈自己对课程的积极体验，不如问他们一些更有针对性的问题，比如：</p>
<ul>
<li>上了我的课后，你的收入增加了多少？</li>
<li>参加课程前后，你为参加房地产许可证考试做了多少准备？</li>
</ul>
<p>课程如何有用的具体细节比模糊的概述更有说服力。如果可能的话，可以让客户提供视频形式而非文字形式的好评。</p>
<p>当然，征求<a href="https://apps.shopify.com/powr-survey?locale=zh-CN" target="_blank">反馈</a>并不仅仅是为了好评。利用积极的反馈来了解课程的哪些部分能引起学生的共鸣，并利用批评性的反馈来修改表现不佳的课程材料。认真对待每个学生的反馈，时间长了，就可以慢慢改进课程，为学生提供尽可能好的学习体验。</p>
<h2 id="2"><strong>创建在线课程的好处</strong></h2>
<p>销售在线课程无需解决库存问题或供应链问题，是一个值得考虑的<a href="/zh/blog/online-business-ideas" target="_blank">线上业务创意</a>：</p>
<ul>
<li>
<strong>在线课程具有可扩展性：</strong>创建在线课程确实需要花费大量的时间和精力。然而，对于数字产品，你创建好了一个资源后，就可以把它出售给全球成百上千甚至数百万的人。这个过程完全自动化，所有人都只需简单地点击几下就能购买你的课程。</li>
<li>
<strong>在线课程成本低：</strong>根据你创建的课程类型，你可能只需要为托管课程、向潜在买家发送电子邮件和建立学习者社群而订阅几款软件。</li>
<li>
<strong>在线课程利润率高：</strong>除了制作和营销课程的成本外，剩余收入即为利润。销售实体产品的利润率很薄，但对于课程这样的数字产品而言，利润率可高达85%，也就是说，课程售价100美元（约700元人民币），利润可达85美元（约595元人民币）。</li>
<li>
<strong>在线课程可以产生被动收入：</strong>虽然<a href="/zh/blog/passive-income-ideas" target="_blank">被动收入</a>永远不会真正‘被动’，因为它需要前期投入时间、金钱和努力，但成功的在线课程几乎可以被视为一种接近被动收入的方式。一旦你创建了在线学习课程，你就可以持续地从中获得收入。特别是当你的课程是仅供下载的形式，并且不包含基于团队的直播或社群互动时，几乎可以视为一种被动收入。</li>
</ul>
<h2 id="3"><strong>创建在线课程的常见错误</strong></h2>
<p>避免常见错误可以提高在线课程的质量和成功率。以下是一些需要注意的错误：</p>
<ul>
<li>
<strong>缺乏明确的目标：</strong> 确保你清楚自己希望学生学到什么。明确的目标有助于保持课程的重点突出和条理清晰。</li>
<li>
<strong>内容过多：</strong> 尽量不要一次包含太多信息。将重点放在最重要的内容上，并将其分成较小的、易于管理的课时。</li>
<li>
<strong>忽略参与功能：</strong> 通过添加测验和讨论等互动元素来保持学生的兴趣。这些可以让学习更愉快、更有效。</li>
<li>
<strong>音频和视频质量差：</strong> 良好的音效和清晰的视觉效果非常重要。投资基本设备，确保视频易于观看和收听。</li>
<li>
<strong>忽视反馈：</strong> 定期征求学生的反馈意见。这将帮助你了解哪些方面行之有效，哪些方面需要改进。</li>
<li>
<strong>营销不足：</strong> 再好的课程也需要推广。制定营销计划，让那些能从你的课程中受益的人知道你的课程。</li>
<li>
<strong>低估时间承诺：</strong> 创建课程需要时间。切合实际地规划你的时间表，这样才能制作出高质量的内容，而不会匆忙行事。</li>
</ul>
<h2 id="4"><strong>立即开始销售在线课程</strong></h2>
<p>盘点一下自己的独到的见解、有价值的知识和其他可推销的技能，看是否能够用第一次在线课程来与他人分享：</p>
<ul>
<li>如果你自学了如何在iPad上创作出鼓舞人心的插图，你也可以教别人这样做。</li>
<li>如果你曾帮助公司在多个品牌上建立了高互动的社交媒体，那么，很可能会有买家对你如何做到这一点感兴趣。</li>
<li>如果你是一名产品管理领导者和导师，帮过别人进入这个领域，你可以考虑用一门课程在更广泛的范围内做同样的事情。</li>
</ul>
<p>创建一门吸引人且成功的在线课程，就是将你的热情包装成一个数字产品。开启你的在线课程创作者之旅，用你的热情和专业技能赚钱，同时帮助他人学习你所掌握的知识。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemscope="" itemtype="https://schema.org/FAQPage">
<h2 id="5">如何创建在线课程——常见问题</h2>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">在线课程是什么？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>在线课程是在互联网上提供的一系列教育课程或模块，参与在线课程的学生可以按照自己的节奏学习，通常可以在舒适的家中进行。这些课程涵盖的主题广泛，可以通过各种平台访问。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">如何免费创建在线课程？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>选择一个具有市场需求且你具有行业洞察力、专业技能、信誉和热情的特定主题。</p>
<ul>
<li>
选择你想要创建的课程类型。 </li>
<li>
选择课程内容的媒介。 </li>
<li>
构建课程大纲。 </li>
<li>
选择发布课程的平台。 </li>
<li>
给课程定价。 </li>
<li>
推广课程。 </li>
</ul>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">创建一门在线课程要多少钱？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>一个初级的课程创建只需一些简单设备和免费托管，可以只要几千元人民币，而一档高端的专业课程或许需要几万元购买特定的软件和视频设备，以及营销成本。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">创建在线课程能盈利吗？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>随着在线教育的兴起，创建在线课程是可以盈利的，关键是要确保课程内容有价值，能吸引大量观众。设置好在线课程后不能放任不管，要想让一门课程取得成功，就必须积极推广这个课程。</p> </div>
</div>
</div>
</div>
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disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 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https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" 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hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset 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disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-create-an-online-course&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white 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48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/about" aria-label="关于我们" data-component-name="关于我们">关于我们</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium 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Nav\",[1913,1916],{\"_1780\":669,\"_387\":1914,\"_1781\":1915,\"_1803\":671},\"https://help.shopify.com/zh-CN/\",{\"_1783\":1784,\"_1785\":1494},{\"_1780\":865,\"_387\":1917,\"_1781\":1918,\"_1803\":867},\"/zh/blog\",{\"_1783\":1784,\"_1785\":1583},{\"_1780\":794,\"_1781\":1920,\"_1792\":1822,\"_1794\":1922,\"_1923\":1801,\"_1796\":793,\"_1787\":1924},{\"_1783\":1784,\"_1785\":1921},\"Popular topics Nav\",6,\"splitColumns\",[1925,1928],{\"_1780\":949,\"_387\":1926,\"_1781\":1927,\"_1803\":951},\"/zh/blog/what-is-shopify\",{\"_1783\":1784,\"_1785\":1621},{\"_1780\":906,\"_387\":1929,\"_1781\":1930,\"_1803\":908},\"/zh/blog/topics/social-media-optimization\",{\"_1783\":1784,\"_1785\":1600},{\"_1780\":610,\"_1781\":1932,\"_1792\":1871,\"_1794\":1795,\"_1888\":1801,\"_1796\":609,\"_1787\":1934},{\"_1783\":1784,\"_1785\":1933},\"Essential tools Nav\",[1935,1938,1941,1944],{\"_1780\":706,\"_387\":1936,\"_1781\":1937},\"/zh/tools/logo-maker\",{\"_1783\":1784,\"_1785\":1512},{\"_1780\":922,\"_387\":1939,\"_1781\":1940},\"https://www.shopify.com/stock-photos\",{\"_1783\":1784,\"_1785\":1608},{\"_1780\":527,\"_387\":1942,\"_1781\":1943},\"/zh/blog/business-plan-template\",{\"_1783\":1784,\"_1785\":1432},{\"_1780\":704,\"_387\":1945,\"_1781\":1946},\"https://www.linkpop.com/\",{\"_1783\":1784,\"_1785\":1511},{\"_1780\":322,\"_387\":1948,\"_1781\":1949},\"/zh/enterprise\",{\"_1783\":1784,\"_1785\":1950},\"Upmarket Enterprise CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2013\":1989,\"_127\":2014,\"_2015\":2016,\"_2017\":2018,\"_2032\":494,\"_2033\":2034,\"_2717\":1977,\"_2718\":2719,\"_2721\":2722,\"_2779\":2780,\"_2786\":-7,\"_2787\":-7,\"_2788\":2789,\"_387\":2790,\"_2791\":2790,\"_2792\":895,\"_2793\":955,\"_2794\":2795,\"_2796\":2797,\"_2798\":955,\"_2799\":955,\"_1743\":1744,\"_2800\":2801,\"_2802\":-7,\"_2803\":2804,\"_2818\":2819,\"_1969\":2820,\"_2821\":1953,\"_2822\":2823,\"_4726\":-7,\"_1007\":4727},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_167\":1968,\"_1969\":1970,\"_342\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_127\":1987,\"_1988\":1989,\"_1990\":1989,\"_1991\":1992,\"_1994\":1995,\"_2005\":1977,\"_2006\":1979,\"_2007\":955,\"_2008\":-7,\"_2009\":-7,\"_2010\":2011,\"_2012\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_22\":1964,\"_1965\":1966,\"_1967\":1953},\"ArticleAuthor\",\"YIN Zi\",\"avatarUrl\",\"https://www.gravatar.com/avatar/7e7956a68c4799e9326068eb50f239f5?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/559951314966\",\"handle\",\"how-to-create-an-online-course\",\"如何创建在线课程？10个步骤助你轻松实现知识变现！\",\"publishedAt\",\"2025-02-24T13:30:00Z\",\"image\",{\"_1959\":1976,\"_387\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20create_20an_20online_20course_bdbd1f4f-e1c2-461c-80c6-3c12ab4d889c.jpg?v=1740491908\",\"altText\",\" 一顶学士帽，比喻在线课程\",\"width\",1848,\"height\",782,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e只需一台可以联网的笔记本电脑，你的在线课程就能面向全世界招生，帮助学生们增长知识点，掌握重要技能。\u003c/p\u003e\\n\u003cp\u003e本文探讨创建在线课程的10个步骤，为你构建一个新课程的行动方案，并在线销售该课程，不仅满足求知者的需求，还为你赚取可观的收入。\u003c/p\u003e\\n\u003cp\u003e这份在线课程计划方案可使你成为行内专家，也助力学生们走向成功。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e创建在线课程的10个步骤\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e创建在线课程的好处\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e创建在线课程的常见错误\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e如何创建在线课程——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e创建在线课程的10个步骤\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e选择课程主题\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e进行客户调研\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e选择课程形式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e测试课程是否具有市场需求\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e预售课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e概述课程内容\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e设定课程价格和销售目标\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e选择合适的在线课程平台\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e发布和推广课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e搜集反馈和好评\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. 选择课程主题\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在线教育的兴起，对创建在线课程好处颇多，这当中可以传递出一个重要的信号：在线课程的市场存在竞争，从数字营销和\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e视频编辑\u003c/a\u003e到在线写作和\u003ca href=\\\"/zh/blog/challenges-of-entrepreneurship\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e创业\u003c/a\u003e，甚至如何训练\u003ca href=\\\"/zh/blog/pet-business\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e宠物\u003c/a\u003e，可供选择的在线课程应有尽有。\u003c/p\u003e\\n\u003cp\u003e在思考如何创建在线课程时，应该选择一个你独具优势的主题，你对这个主题拥有自己的行业洞察力，具备专业技能和可信度，同时对该主题充满热情。此外，课程主题需要拥有庞大的\u003ca href=\\\"/zh/blog/market-demand\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e市场需求\u003c/a\u003e。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"策划在线课程图表\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_be656c57-b4a9-481d-886a-e5a5f8607430.jpg?v=1740490867\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e “如何制作正宗的枫糖浆 ”、 “如何制作斯卡音乐”（一种牙买加传统风格音乐），这样的小众课程主题可能会吸引的学生比较少，但你也可能借此将自己打造成该领域的领先教育者。\u003c/p\u003e\\n\u003cp\u003e如果你瞄准“小说写作”或“高尔夫”等热门话题课程，生源肯定络绎不绝，但对于新手来说，可能竞争过于激烈。谨防将自己的课程内容与耶鲁大学的“幸福科学”等知名课程去竞争。\u003c/p\u003e\\n\u003cp\u003e你的在线课程不一定要吸引最多的人，也不一定要在同类课程中最受欢迎，但它们应该迎合人们持续感兴趣的话题。它们还应具有独特的\u003ca href=\\\"/zh/blog/value-proposition\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e价值主张\u003c/a\u003e，为学生提供他们在类似内容中无法找到的有价值的东西。\u003c/p\u003e\\n\u003cp\u003e我们将在本文的第四步进一步深入探讨如何评估营销需求。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寻找课程主题：进行日本Ikigai练习\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"https://baike.baidu.com/item/%E6%88%91%E7%9A%84%E4%BA%BA%E7%94%9F%E6%84%8F%E4%B9%89%E6%89%8B%E5%86%8C/54061492\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eIkigai\u003c/a\u003e是日本哲学，可以理解为生命的意义、生活的价值，或者说每天起床的理由。这一概念旨在寻找个人的生命意义，以及灵感和快乐的源泉。你可以学习这一精神， 并加以操练，寻找和你的技能、激情相匹配，并迎合市场需求的课程主题。利用Ikigai图表，你或可找到最能激发你教学动力的课程主题。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ikigai_japanese_secret_to_a_joyful_life_pic-CN.png?v=1740491042\\\" alt=\\\"Ikigai图表\\\"\u003e\\n\u003cfigcaption\u003eIkigai图表。\u003ca href=\\\"https://www.japan.go.jp/kizuna/2022/03/ikigai_japanese_secret_to_a_joyful_life.html\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eJapanGov\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e画出四个圆圈\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如上图所示，找一张纸，画出四个相互重叠的圆圈，并给每个圆圈标出：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你所热爱的\u003c/li\u003e\\n\u003cli\u003e你所擅长的\u003c/li\u003e\\n\u003cli\u003e世界所需要的\u003c/li\u003e\\n\u003cli\u003e你可以凭什么获取报酬\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e在每个圆圈里填写内容\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在“你所热爱的”圆圈里，列出你喜欢做的事情和你热衷的主题。在“你所擅长的”圆圈里，写下你的技能和专长。\u003c/p\u003e\\n\u003cp\u003e在“世界所需要的”圆圈里，思考当下的潮流、挑战，以及人们正积极寻找的知识空白点。本文第二步的用户调研可帮助你填写这个圆圈内容。\u003c/p\u003e\\n\u003cp\u003e最后，在“你可以凭什么获取报酬”的圆圈里，写下人们愿意花钱学习的技能和主题。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e确定重叠部分\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e注意你圆圈的相交之处，也就是四个圆圈里，你所写下的相同内容。\u003c/p\u003e\\n\u003cp\u003e重叠的内容意味着一个潜在的课程话题，它与你的激情、专长，以及市场需求、潜在收入所匹配。当你完成这张图表练习，也就明确了一个合适的课程主题：既能展现你的专业水平和激情，也具有吸引学生的潜力。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/what-is-entrepreneurship\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e什么是创业精神？完整指南助你成为一名成功的创业者\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. 进行客户调研\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e有了课程主题，下一步就是找出学生们最感兴趣学的技能、只是或经验是什么。\u003c/p\u003e\\n\u003cp\u003e通过进行客户调研，可以了解你的\u003ca href=\\\"/zh/blog/target-market\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e。找出谁是你的理想学生，并利用这些信息来设计极具吸引力的课程内容。\u003c/p\u003e\\n\u003cp\u003e使用以下技巧，构建出你目标受众的详细\u003ca href=\\\"/zh/blog/what-is-buyer-persona\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e画像\u003c/a\u003e。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设身处地站在初学者的角度考虑问题。\u003c/strong\u003e专家常常会产生认知偏差，忘了初学小白们的感受。与潜在用户交谈，可以让你回到初学者的心态，并据此调整课程。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e了解客户的痛点。\u003c/strong\u003e课程应当致力于解决买家长期以来的困扰，提供别处难以寻觅的知识，并助力他们比使用当前市面上的其他竞争课程更为迅速、高效地掌握某些内容。要实现这一点，你需要确切地了解你的潜在客户有哪些痛点，以及如何在课程中解决这些问题。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e了解学生的学习目标。\u003c/strong\u003e转变是课程对学生来说最重要的意义，即学生在完成课程后所能达到的状态。与潜在客户交谈，有助于你了解他们学习课程的目标。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e用户调研工具\u003c/strong\u003e\u003c/h4\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e谷歌趋势。\u003c/strong\u003e使用\u003ca href=\\\"https://trends.google.com/trends/?hl=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e谷歌趋势\u003c/a\u003e搜索你的主题，查看其热度是上升还是下降。你可以按国家和时间段进行筛选。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e关键词工具。\u003c/strong\u003e利用Semrush，Ahrefs和\u003ca href=\\\"https://answerthepublic.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eAnswerThePublic\u003c/a\u003e了解人们正在谷歌和社交媒体上搜索什么关键词。你也可通过\u003ca href=\\\"https://index.baidu.com/Helper/?tpl=helpandword=\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e百度指数\u003c/a\u003e查看人们在百度上的关键词搜索。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e浏览Reddit、Quora和其他小众论坛。\u003c/strong\u003e搜寻与你的主题相关的网上社区，浏览学生们的讨论帖子。\u003c/li\u003e\\n\u003cli\u003e在社交媒体上淘宝。在X和LinkedIn等社交媒体上关注你所在行业的知名人士，留意与你课程主题相关的对话。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e原始调研\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e要获取对你用户的独特见解，就要和潜在客户直接联系，调查他们的需求和喜好。\u003c/p\u003e\\n\u003cp\u003e访谈人数至少10人，访谈内容精简，着重于最重要且基本的问题：课程形式和价格。为了激励受访者，可考虑在完成访谈后为受访者提供免费课程。\u003c/p\u003e\\n\u003cp\u003e调查问题可围绕以下这些内容：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你的课程能帮他们解决什么问题？\u003c/li\u003e\\n\u003cli\u003e参加你的课程的理由\u003c/li\u003e\\n\u003cli\u003e参加这个课程的目标是什么？\u003c/li\u003e\\n\u003cli\u003e完成你的课程后，希望得到什么结果？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e你可以使用以下脚本，询问潜在客户是否愿意坐下来与你进行用户调研访谈：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cem\u003e“你好。我正在制作一门关于_____的课程，并且希望这个课程能给学习者带来很高的价值。我想知道，你是否愿意给我15分钟的时间来做一次简短的视频通话，这样我就能了解到，我的课程怎样才能帮到像你这样的学习者实现目标。如果你能接受访谈，为了表达我的感谢，访谈结束后，我会很乐意为你提供免费的课程。”\u003c/em\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e花时间进行用户调研对于制作出高质量的课程而言意义非凡。基于用户调研制作出的高质量课程不仅可以有效地推广给理想的客户，还能为学生带来价值。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e学习成果\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e完成客户调研后，你就可以拟定在线课程的学习成果了。这些是学习者将获得的有价值的技能、经验或知识，对于营销课程至关重要。\u003c/p\u003e\\n\u003cp\u003e定义明确的学习成果可以作为客户的路线图，帮助他们了解学习课程的好处。\u003c/p\u003e\\n\u003cp\u003e在撰写学习成果时，要考虑学习者在课程结束时能够做到什么、知道什么和感受到什么。\u003c/p\u003e\\n\u003cp\u003e撰写学习成果的方法有很多。一种常用的方法是ABCD法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAudience（受众）：\u003c/strong\u003e课程对象\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBehavior（行为）：\u003c/strong\u003e 他们将获得的技能或知识\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCondition（条件）：\u003c/strong\u003e课程要求\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDegree（认证）：\u003c/strong\u003e他们将达到的专业水平\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e使用这种方法，你可以概述用户（A）在完成整个课程（C）后将学到什么（B），以及他们将获得的能力或认证水平（D）。\u003c/p\u003e\\n\u003cp\u003e按照理想学员的优先顺序排列这四个要素。例如，如果你的课程可提供专业认证，你可强调D。如果你的受众是热心的业余爱好者，你则可能要强调B，也就是他们即将掌握的具体技能。\u003c/p\u003e\\n\u003cp\u003e在撰写学习成果时，要考虑到能引起用户共鸣的详细程度。对有些人来说，一句话的学习成果就够了，而对另一些人来说，可能需要看洋洋洒洒的描述。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e学习成果示例：\u003c/strong\u003e “当这门令人垂涎欲滴的两段式在线课程（C）结束时，各种水平的烘焙师（A）都将在周日早晨制作出松软的黄油牛角面包（B），达到传统法式糕点师（D）的严格标准，从而提升自己的烘焙水平。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify应用，创建在线课程\u003c/p\u003e\\n\u003cp\u003e通过你的电商网店直接向学生直接销售在线课程。直播课程、设计考试、提供订阅，并颁发证书。\u003c/p\u003e\\n\u003ca href=\\\"https://apps.shopify.com/stories/guide-service-based-sellers?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eShopify应用 销售你的服务\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. 选择课程形式\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在线课程有多种形式和媒介，包括直播课程和异步内容（教师和学生在不同时间学习课程内容）。课程的结构和授课方式将决定如何向学员推销课程，以及课程的合理售价。\u003c/p\u003e\\n\u003cp\u003e选择课程形式时，首先要考虑授课方式。例如，学生是通过电子学习平台获取课程资料，按照自己的计划完成作业，不进行实时互动？还是通过实时网络研讨会或预设的课程安排时间表共同学习？\u003c/p\u003e\\n\u003cp\u003e自定进度课程让学生可以灵活地按照自己的进度学习材料。而群组式课程则是让一组学生一起学习材料，通常有固定的起始日期。\u003c/p\u003e\\n\u003cp\u003e在决定你的课程总体形式的时候，要考虑授课方式。课程主要有三种类型：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e微型课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e多日课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e高级课程\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4 id=\\\"16\\\"\u003e\u003cstrong\u003e微型课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e微型课程通常需要一到两个小时即可完成，可以用不同的媒介来呈现，例如，一系列电子邮件，或10个短视频的播放列表。\u003c/p\u003e\\n\u003cp\u003e微型课程的价格通常较低（例如，低于100美元，约700元人民币），甚至可以是免费的，作为更深入、价格更高的课程的营销工具或吸引潜在客户的手段。微型课程是测试市场的有效方式，这样，创作者就能了解该如何创建更大型的课程。\u003c/p\u003e\\n\u003ch4 id=\\\"17\\\"\u003e\u003cstrong\u003e多日课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e多日课程是中级数字教育产品，通常需要学生花费几天的时间才能完成。\u003c/p\u003e\\n\u003cp\u003e多日课程可以包含将课程分解为不同等级或模块的\u003ca href=\\\"/zh/blog/how-to-make-videos\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e预录视频\u003c/a\u003e，以及工作表和检查清单等补充材料。这些课程可能还会设置小测验，以便在学习过程中对学习者进行测试。\u003c/p\u003e\\n\u003cp\u003e这些课程的价格通常在250美元到2000美元（1750元人民币到14000元人民币）之间。如果你的想法已经在微型课程中得到验证，那么，多日课程是一个理想的选择。\u003c/p\u003e\\n\u003ch4 id=\\\"18\\\"\u003e\u003cstrong\u003e高级课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e高级课程持续数周到数月不等，主要是为买家取得成功而提供的完整课程体系。这些课程通常面向专业人士销售，价格在300美元到5000美元（2100元人民币到35000元人民币）之间。如果是第一次创建课程，通常不建议一开始就做高级课程。你首先要做的，是积累创建微型课程和多日课程的经验。\u003c/p\u003e\\n\u003cp\u003e让-马丁·福梅尔（Jean-Martin Former ）和苏莱卡·蒙彼蒂特（Suleyka Montpetit）创办的\u003ca href=\\\"https://themarketgardener.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e商品蔬菜种植学院\u003c/a\u003e（The Market Gardener Institute）提供一系列课程，其中就包含了高级课程。\u003c/p\u003e\\n\u003cp\u003e这门课程包括40多个模块、50多个视频和45多份技术说明书等，社群也是课程的一部分，完成课程需要40到60个小时。该课程包含课程详细信息的教学大纲，是可以下载的，你可以在购买前查阅，其中包括了有关学习成果的信息。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_a0ba09be-f335-41ad-8542-862786e8fddc.jpg?v=1740491137\\\" alt=\\\"商品蔬菜种植课程的页面\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e4. 测试课程是否具有市场需求\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在投入金钱和时间创建\u003ca href=\\\"/zh/blog/digital-products\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e数字产品\u003c/a\u003e之前，应该首先测试以下是否有足够的人愿意花钱购买你的课程，确保你的业务可盈利。\u003c/p\u003e\\n\u003cp\u003e打造最小可行产品（minimum viable product, MVP）是测试市场需求的一种办法。MVP是你向公众发布的产品，仅包含用来验证假设的功能，这是埃里克·莱斯（Eric Reis）在《精益创业》（\u003cem\u003eThe Lean Startup\u003c/em\u003e）一书中首次提出的概念。思考如何创建在线课程时，可以创建一个MVP版本来验证想法，例如，一门微型课程或免费的网络研讨会。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e微型课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e微型课程的覆盖面并不广，知识专注于一个特定的、而非范围广泛的主题。以下是一些将广泛的课程主题细化为MVP微型课程的例子：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_79482c1a-b68a-45f3-91e3-7e9d6c2ad985.jpg?v=1740491165\\\" alt=\\\"创建微型课程的例子\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e创建微型课程时，你可以选择自己熟悉的话题，然后你的专业知识或现有的材料（例如博客文章、X上的帖子、电子\u003ca href=\\\"/zh/blog/create-a-newsletter\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e邮件简报\u003c/a\u003e）打包成电子邮件课程这样的形式。利用电子邮件课程，你可以获取人们的邮件地址，然后向他们推广更大型的课程。\u003c/p\u003e\\n\u003cp\u003e如果有人注册并参加了你的微型课程，就可以说明，市场对关于更广泛主题的更大型课程是有需求的。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e免费的网络研讨会\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e还有一种验证课程市场需求的MVP策略，就是创建一个带有增值销售的网络研讨会。网络研讨会的平均转化率大约为20%。如果研讨会的注册率高，就说明市场有这方面需求。\u003c/p\u003e\\n\u003cp\u003e网络研讨会的大部分时间要用来分享关于课程主题的宝贵信息，还要记得从课程参与者那里收集反馈，了解他们觉得哪些内容有价值，以及他们还想学习什么。\u003c/p\u003e\\n\u003cp\u003e只要运用了这些验证课程想法的方法，就可以避免创建了课程但却无人购买的情况。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"SEO That Works的专家布莱恩·迪恩（Brian Dean）在启动他广受欢迎的在线课程前，先办了一场免费的网络研讨会，以引起人们的兴趣，并收集反馈。SEO That Works\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/seothatworks.jpg?v=1740491247\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eSEO That Works的专家布莱恩·迪恩（Brian Dean）在启动他广受欢迎的在线课程前，先办了一场免费的网络研讨会，以引起人们的兴趣，并收集反馈。\u003ca href=\\\"https://seothatworks.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eSEO That Works\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. 预售课程\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e预售课程就是在实际创建课程之前开始销售课程。这一策略也可以有效缓解创建课程后无人购买的情况。\u003c/p\u003e\\n\u003cp\u003e这个策略还有别的优势：对设想进行压力测试，根据买家的早期反馈定制内容，以及用预售筹集的资金来创建课程。此外，如果早期有一些学生注册，还可以激励创作者完成并推出课程。\u003c/p\u003e\\n\u003cp\u003e创建预售落地页，并利用折扣来激励买家，让首批支持你的客户提前注册（或预订）课程。\u003c/p\u003e\\n\u003cp\u003e要预售课程，需做好以下准备：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e至少要有课程标题、主题和课程大纲，让早期买家了解他们将要学习的内容。\u003c/li\u003e\\n\u003cli\u003e在脑海中设定一个成功预售的目标。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e例如，你的目标是预售25份课程。如果在给定的时间范围内，预售量少于这个数，就应该认真考虑一下是否要继续创建这门课程，或者选择退款给客户并重新规划。\u003c/p\u003e\\n\u003cp\u003e你可以使用Shopify为你的课程创建预售页面、\u003ca href=\\\"/payments\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e收集学费\u003c/a\u003e。你可以下载\u003ca href=\\\"https://apps.shopify.com/search?q=pre%20order\u0026amp;locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e一个应用\u003c/a\u003e来添加预售功能。\u003c/p\u003e\\n\u003cp\u003eShopify也和一些广受欢迎的课程平台集成，比如\u003ca href=\\\"https://apps.thinkific.com/apps/shopify\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eThinkific\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/coming-soon-page\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e分享10个创意Coming Soon页面的范例\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. 概述课程内容\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e概述课程内容，将内容有逻辑地划分为多个课程单元，这个过程需要你设身处地地从学生的角度考虑问题。从学生希望达到的最终状态开始，然后逆向工作，规划出达成这一目标的路径。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e将内容分解为模块和课程单元\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e课程的内容总量及其课程单元数量部分取决于课程的类型（例如，微型课程、多日课程和高级课程），以及相关的完成时间和成本。\u003c/p\u003e\\n\u003cp\u003e例如，如果你创建的是一个内容营销的课程，可以将该课程分解为五个模块：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e模块1：制定内容策略\u003c/p\u003e\\n\u003cp\u003e模块2：编写能带来转化的内容\u003c/p\u003e\\n\u003cp\u003e模块3：搜索引擎优化（SEO）\u003c/p\u003e\\n\u003cp\u003e模块4：管理内容日历\u003c/p\u003e\\n\u003cp\u003e模块5：内容分发\u003c/p\u003e\\n\u003cp\u003e之后，你可以将分好的模块再次分解为一系列特定的课程单元，详细讲解特定的主题，帮助学生取得成功。还是针对同一个课程，以下是对上述模块做的分解：\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e模块1：制定内容策略\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：明确编辑的目标和宗旨\u003c/li\u003e\\n\u003cli\u003e课程单元2：定义目标客户和读者画像\u003c/li\u003e\\n\u003cli\u003e课程单元3：概述客户的内容旅程\u003c/li\u003e\\n\u003cli\u003e课程单元4：研究竞争对手的内容\u003c/li\u003e\\n\u003cli\u003e课程单元5：确定内容形式\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块2：编写能带来转化的内容\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：选择合适的主题\u003c/li\u003e\\n\u003cli\u003e课程单元2：研究和概述\u003c/li\u003e\\n\u003cli\u003e课程单元3：撰写完美的导语\u003c/li\u003e\\n\u003cli\u003e课程单元4：起草引人入胜的内容\u003c/li\u003e\\n\u003cli\u003e课程单元5：高效编辑\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块3：搜索引擎优化（\u003ca href=\\\"/zh/blog/seo-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e）\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：关键词研究\u003c/li\u003e\\n\u003cli\u003e课程单元2：页面SEO\u003c/li\u003e\\n\u003cli\u003e课程单元3：技术性SEO\u003c/li\u003e\\n\u003cli\u003e课程单元4：站外SEO和反向链接建设\u003c/li\u003e\\n\u003cli\u003e课程单元5：SEO工具和测量\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块4：管理内容日历\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：选择内容日历工具\u003c/li\u003e\\n\u003cli\u003e课程单元2：对日历上的内容进行分类\u003c/li\u003e\\n\u003cli\u003e课程单元3：设置定期的内容会议\u003c/li\u003e\\n\u003cli\u003e课程单元4：保持内容日历整洁有序\u003c/li\u003e\\n\u003cli\u003e课程单元5：维护创意库和内容队列\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块5：内容分发\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：在自有渠道上推广内容\u003c/li\u003e\\n\u003cli\u003e课程单元2：内容更新和再利用\u003c/li\u003e\\n\u003cli\u003e课程单元3：向出版物和新闻简报投稿\u003c/li\u003e\\n\u003cli\u003e课程单元4：内容联合发布\u003c/li\u003e\\n\u003cli\u003e课程单元5：付费广告和赞助\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一旦有了清晰的课程大纲，详细列出了每个模块和课程单元的主题，你应该就能明确方向，可以开始逐一构建课程内容了。每个课程单元都应该有详细的步骤、信息和练习供学生完成。在每个课程单元中，都要有明确的学习目标，让购买课程的学生能够有所收获。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e确定课程形式\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e根据创建的课程类型，课程媒介可以采用许多不同的形式。对于免费或低价的微型课程，你可以选择电子邮件的形式，内容中仅使用文本和一些说明性图像或屏幕截图。\u003c/p\u003e\\n\u003cp\u003e但是，对于更加深入和价格更高的课程而言，最好使用多种形式，保证学生在整个课程中的参与度。例如，不要只使用文本或视频，而要混合使用多种形式，保证学生的参与度。以下是一些热门的课程形式及其优点：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e视频内容：\u003c/strong\u003e非常适合简洁有效地展示想法\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e屏幕录制和演示：\u003c/strong\u003e非常适合需要学生看到确切步骤的过程\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e文本内容：\u003c/strong\u003e最适合用来详细地解释概念，提供分步信息，并链接到网上的其他资源\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e可下载内容：\u003c/strong\u003e非常适合备忘单、术语表模板和其他帮助学习者取得成功的工具\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e练习册：\u003c/strong\u003e有助于学习者内化（掌握）概念\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e视频时长最好控制在10分钟以内，同时，内容要集中，并且切实可行。在调研阶段，可以看竞争对手采用哪种形式，也可以询问潜在学生，哪种课程媒介最吸引人。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e录制视频课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e制作高质量的视频使你的课程引人入胜。以下是关于设置、拍摄和编辑的重要提示：\u003c/p\u003e\\n\u003ch5\u003e\u003cstrong\u003e设置\u003c/strong\u003e\u003c/h5\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e空间：\u003c/strong\u003e 选择噪音最小、背景干净整洁的地点。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e照明：\u003c/strong\u003e 使用自然光，或购买柔光箱。灯光与脸部成45度角，以避免阴影。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设备：\u003c/strong\u003e 使用安装在三脚架上的智能手机或数码单反相机。投资购买一个好的外置麦克风，以获得清晰的音频。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch5\u003e\u003cstrong\u003e拍摄\u003c/strong\u003e\u003c/h5\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e取景：\u003c/strong\u003e 将相机置于与眼睛水平的位置。使用三分法则，将脸部保持在画面的前三分之一处。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e表达：\u003c/strong\u003e 口齿清晰，语速平稳，并经常提及你的视觉辅助材料。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e定时休息：\u003c/strong\u003e 分段录制，以保持语调充满活力，便于剪辑。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch5\u003e\u003cstrong\u003e编辑\u003c/strong\u003e\u003c/h5\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e软件：\u003c/strong\u003e 使用\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e免费的编辑工具\u003c/a\u003e进行转场、剪切和画中画。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e剪辑：\u003c/strong\u003e 剪掉停顿和错误，使视频简洁明了。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e增强功能：\u003c/strong\u003e 添加文字叠加、过渡效果和背景音乐，提高参与度。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e字幕：\u003c/strong\u003e 加入字幕以方便观看并帮助理解。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. 设定课程价格和销售目标\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e课程的费用根据课程的类型而有所不同：微型课程是免费或低价的，多日课程的价格中等，而高级课程的价格通常都比较高。然而，课程的定价取决于需要考虑的多种因素：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e细分市场和课程主题：\u003c/strong\u003e考虑课程所属的行业和客户对价格的敏感度。购买投资课程的客户可能比购买社交媒体营销数字课程的客户更愿意支付更高的费用。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e营销：\u003c/strong\u003e你计划在营销活动上投入多少资金？记得要把课程宣传的成本包含在定价里。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e课程创作者的权威：\u003c/strong\u003e如果创作者是公认的业内领袖，买家会愿意为课程支付更多的费用。因此，在定价时，要把你的权威考虑在内。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e要更好地了解如何为课程定价，可以研究竞争对手的定价，看你所在的细分市场里，其他人如何为自己的数字课程\u003ca href=\\\"/zh/blog/how-to-price-your-product\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e产品定价\u003c/a\u003e。不要低估自己而把价格定得太低，同时也要切合实际，避免定价过高。不要害怕研究竞争对手的内容，你可以为自己的课程增加更多有价值的东西，并根据价值来定价。\u003c/p\u003e\\n\u003cp\u003e除了围绕课程进行专门的\u003ca href=\\\"/zh/blog/pricing-strategies\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e定价研究\u003c/a\u003e外，还要设定一个销售目标。这个目标可以指导你如何定价，以及如何营销课程。\u003c/p\u003e\\n\u003cp\u003e例如，如果你的销售目标是5万美元（约35元人民币），可以用以下方式为课程定价：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e方案一：\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e目标：课程销售额达到5万美元（约35万元人民币）\u003c/p\u003e\\n\u003cp\u003e课程价格：20美元（约140元人民币）\u003c/p\u003e\\n\u003cp\u003e所需购买人数：2,500人\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e方案二：\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e目标：课程销售额达到5万美元（约35万元人民币）\u003c/p\u003e\\n\u003cp\u003e课程价格：250美元（约1750元人民币）\u003c/p\u003e\\n\u003cp\u003e所需购买人数：200人\u003c/p\u003e\\n\u003cp\u003e在方案一中，你将课程价格定得较低，因此需要更多的客户量。在方案二中，你将课程价格定得较高，因此需要的客户量较低。那么，哪种方案更好呢？\u003c/p\u003e\\n\u003cp\u003e定价过低往往并不是一个好策略。首先，你需要花费时间和金钱做课程营销，为自己的课程页面吸引流量。\u003c/p\u003e\\n\u003cp\u003e假设有1%的访客会购买课程，在方案一中，你需要为页面吸引25万名访客，而在方案二中，你仅需为页面吸引2万名访客。其次，客户对价格不太敏感往往比较有利。\u003c/p\u003e\\n\u003cp\u003e为课程定价时可以考虑这些因素，避免定价过低，让你不得不开展更激进的营销活动。你应该把时间和精力投入到创建一门你引以为傲、物有所值的课程中。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. 选择合适的在线课程平台\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e接下来就要决定托管课程内容的在线平台了。具有独特功能的课程平台有许多，但主要有三种类型：独立平台、一体化平台和在线课程市场。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e独立平台\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在独立平台上，你对内容和数据拥有很大的控制权。\u003ca href=\\\"https://apps.shopify.com/thinkific?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eThinkific\u003c/a\u003e和\u003ca href=\\\"https://teachable.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eTeachable\u003c/a\u003e都是独立的平台。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Thinkific平台页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453-_-thinkific.jpg?v=1740491317\\\"\u003e\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e一体化平台\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e一体化解决方案将\u003ca href=\\\"/zh/blog/marketing-tools\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e营销工具\u003c/a\u003e、\u003ca href=\\\"/zh/website-builder\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e建站工具\u003c/a\u003e和内容分发整合到一个地方。\u003c/p\u003e\\n\u003cp\u003e一般来说，一体化课程平台是最贵的，但物有所值，因为在使用这类平台时，你无需使用多个工具来完成同一项任务（一个平台即可完成所有的任务）。\u003c/p\u003e\\n\u003cp\u003e以下是一体化课程平台的列表：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://kajabi.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKajabi\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://home.kartra.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKartra\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453-_-Kajabi.jpg?v=1740491368\\\" alt=\\\"Kajabi平台页面\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e为了获得高效益，很多一体化平台和Shopify集成。以下这些应用可简化网站和课程管理：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/courses-app\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eTevello Courses \u0026amp; Communities\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/ldt-courses\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLDT Online Courses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/courses\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eCourses Plus\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/inflowkit-2\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eInflowkit Membership \u0026amp; Courses\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e在线课程市场\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在线课程市场有自己的受众。相较于自己的网站，这类平台可以更轻松地把课程展示给受众。然而，在这些课程市场上，你对定价和数据的掌控往往比较弱。\u003c/p\u003e\\n\u003cp\u003e以下是一些在线课程市场：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.skillshare.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSkillshare\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.udemy.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eUdemy\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e选择课程平台时，你应该根据自己的具体情况，权衡以下这些方面：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e对于课程创建者和学生而言，该平台的直观性如何？\u003c/li\u003e\\n\u003cli\u003e平台是否支持你想要创建的内容类型（视频、音频、文本、测验等）？\u003c/li\u003e\\n\u003cli\u003e平台是否有论坛或实时课程等学生参与功能？\u003c/li\u003e\\n\u003cli\u003e你能否定制符合自己品牌的课程外观和感觉？\u003c/li\u003e\\n\u003cli\u003e平台有哪些费用（设置费、月费、交易费）？\u003c/li\u003e\\n\u003cli\u003e平台是否提供内置营销工具，如电子邮件营销或联盟计划？\u003c/li\u003e\\n\u003cli\u003e随着课程和学生数量的增加，平台能否满足你的增长需求？\u003c/li\u003e\\n\u003cli\u003e平台是否有移动应用供学生随时访问课程？\u003c/li\u003e\\n\u003cli\u003e作为课程创建者，平台能为你提供何种程度的支持？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e请记住，课程内容比在线托管更重要。如果你选择的平台缺乏你所需要的课程功能，你可以随时更换。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. 发布和推广课程\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e创建课程只是问题的一个方面，而发布和营销课程又是另一个方面。\u003c/p\u003e\\n\u003cp\u003e努力为客户制作出尽善尽美的课程后，利用营销活动将课程交付到客户手里也很重要。以下是销售课程并从中盈利的一些方法：\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e举办网络研讨周会\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e网络研讨会的成本通常都比较低，是为课程吸引潜在客户的好方法。如果有人参与了持续30到60分钟的网络研讨会，那么，他们购买课程的可能性很大。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e优先考虑电子邮件营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e建立了潜在买家的电子邮件列表，你就可以有效地向潜在买家分享课程相关的更新、内容和折扣等信息。虽然人们可能不会在首次访问着陆页时就购买你的课程，但邀请他们留下电子邮件，并设置电子邮件营销漏斗，或许可以说服他们日后购买。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e参加播客节目\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e参加\u003ca href=\\\"/zh/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e播客\u003c/a\u003e节目能有效地增加你的权威，并可以通过对话自然地展示你的专长。你可以向你所在细分市场中的播客主做自我推荐，解释自己的专长如何与他们的节目相匹配，以及可以为他们的听众带来的价值。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e使用社交媒体营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e确定与你的潜在关注者沟通的最佳渠道，然后专注于这些渠道，并制定以持续增值为重点的\u003ca href=\\\"/zh/blog/social-media-marketing-strategy\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e社交媒体营销策略\u003c/a\u003e。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e投放付费广告\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在你的销售页面上投放付费广告（如\u003ca href=\\\"/zh/blog/how-can-google-ads-help-you-advance-your-business-goals\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e谷歌广告\u003c/a\u003e或\u003ca href=\\\"/zh/blog/facebook-ads\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFacebook广告\u003c/a\u003e）是一种有力的策略，你可以定位理想买家，让他们在看到广告后转化为客户。对于在线广告等付费渠道，要确保自己的投资能拿到回报——获客成本应低于课程价格。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e采用SEO策略\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e优化网站，让网站在搜索引擎结果中得以展示，有利于让客户发现你的课程。学习使用这个\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSEO核查清单\u003c/a\u003e提升网站的搜索引擎排名。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定内容营销策略\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e创建关于课程细分市场的免费教育内容不仅可以帮你建立权威，还有助于让课程和内容展示在搜索结果中，进而免费地吸引免费读者，并将其转化为付费客户。了解如何运用\u003ca href=\\\"https://help.shopify.com/zh-CN/en/manual/promoting-marketing/content-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e内容营销\u003c/a\u003e来吸引更多客户。\u003c/p\u003e\\n\u003cp\u003e要利用营销来销售课程需要一些尝试。从几个营销渠道开始，看哪些有效。加大力度实施能有效吸引客户的策略，同时摒弃那些投入的时间、精力或金钱与其价值不符的策略。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/udemy.jpg?v=1740491410\\\" alt=\\\"菲尔·艾比内（Phil Ebiner）在YouTube上推广摄影高级课程。\\\"\u003e\\n    \u003cfigcaption\u003e菲尔·艾比内（Phil Ebiner）利用在YouTube上的教程推广他在Udemy上广受欢迎的摄影高级课程。\u003ca href=\\\"https://www.udemy.com/course/photography-masterclass-complete-guide-to-photography\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eUdemy\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10. 搜集反馈和好评\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然客户可能会相信你的话，但是，如果有真正的客户称赞你的课程就更好了。如果有客户看到课程效果后很满意，你可以收集他们的反馈和好评。在着陆页和整个营销过程中，用正面的故事讲述个人的转变，可以有效地让潜在客户相信课程的价值，相信你的课程可以帮助他们达到他们想要的结果。\u003c/p\u003e\\n\u003cp\u003e要收集\u003ca href=\\\"/zh/blog/customer-testimonials\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e客户评价\u003c/a\u003e和好评推荐，请向购买过你课程的买家寻求反馈。如果有客户给出了高度赞扬产品的反馈，你可以询问他们，是否愿意提供好评推荐，以便你在营销材料中使用。\u003c/p\u003e\\n\u003cp\u003e在征求客户好评推荐时，需要提出具体的问题。与其只是让客户简要谈谈自己对课程的积极体验，不如问他们一些更有针对性的问题，比如：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e上了我的课后，你的收入增加了多少？\u003c/li\u003e\\n\u003cli\u003e参加课程前后，你为参加房地产许可证考试做了多少准备？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e课程如何有用的具体细节比模糊的概述更有说服力。如果可能的话，可以让客户提供视频形式而非文字形式的好评。\u003c/p\u003e\\n\u003cp\u003e当然，征求\u003ca href=\\\"https://apps.shopify.com/powr-survey?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e反馈\u003c/a\u003e并不仅仅是为了好评。利用积极的反馈来了解课程的哪些部分能引起学生的共鸣，并利用批评性的反馈来修改表现不佳的课程材料。认真对待每个学生的反馈，时间长了，就可以慢慢改进课程，为学生提供尽可能好的学习体验。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003e创建在线课程的好处\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e销售在线课程无需解决库存问题或供应链问题，是一个值得考虑的\u003ca href=\\\"/zh/blog/online-business-ideas\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e线上业务创意\u003c/a\u003e：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程具有可扩展性：\u003c/strong\u003e创建在线课程确实需要花费大量的时间和精力。然而，对于数字产品，你创建好了一个资源后，就可以把它出售给全球成百上千甚至数百万的人。这个过程完全自动化，所有人都只需简单地点击几下就能购买你的课程。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程成本低：\u003c/strong\u003e根据你创建的课程类型，你可能只需要为托管课程、向潜在买家发送电子邮件和建立学习者社群而订阅几款软件。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程利润率高：\u003c/strong\u003e除了制作和营销课程的成本外，剩余收入即为利润。销售实体产品的利润率很薄，但对于课程这样的数字产品而言，利润率可高达85%，也就是说，课程售价100美元（约700元人民币），利润可达85美元（约595元人民币）。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程可以产生被动收入：\u003c/strong\u003e虽然\u003ca href=\\\"/zh/blog/passive-income-ideas\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e被动收入\u003c/a\u003e永远不会真正‘被动’，因为它需要前期投入时间、金钱和努力，但成功的在线课程几乎可以被视为一种接近被动收入的方式。一旦你创建了在线学习课程，你就可以持续地从中获得收入。特别是当你的课程是仅供下载的形式，并且不包含基于团队的直播或社群互动时，几乎可以视为一种被动收入。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e创建在线课程的常见错误\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e避免常见错误可以提高在线课程的质量和成功率。以下是一些需要注意的错误：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e缺乏明确的目标：\u003c/strong\u003e 确保你清楚自己希望学生学到什么。明确的目标有助于保持课程的重点突出和条理清晰。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e内容过多：\u003c/strong\u003e 尽量不要一次包含太多信息。将重点放在最重要的内容上，并将其分成较小的、易于管理的课时。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e忽略参与功能：\u003c/strong\u003e 通过添加测验和讨论等互动元素来保持学生的兴趣。这些可以让学习更愉快、更有效。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e音频和视频质量差：\u003c/strong\u003e 良好的音效和清晰的视觉效果非常重要。投资基本设备，确保视频易于观看和收听。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e忽视反馈：\u003c/strong\u003e 定期征求学生的反馈意见。这将帮助你了解哪些方面行之有效，哪些方面需要改进。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e营销不足：\u003c/strong\u003e 再好的课程也需要推广。制定营销计划，让那些能从你的课程中受益的人知道你的课程。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e低估时间承诺：\u003c/strong\u003e 创建课程需要时间。切合实际地规划你的时间表，这样才能制作出高质量的内容，而不会匆忙行事。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"4\\\"\u003e\u003cstrong\u003e立即开始销售在线课程\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e盘点一下自己的独到的见解、有价值的知识和其他可推销的技能，看是否能够用第一次在线课程来与他人分享：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e如果你自学了如何在iPad上创作出鼓舞人心的插图，你也可以教别人这样做。\u003c/li\u003e\\n\u003cli\u003e如果你曾帮助公司在多个品牌上建立了高互动的社交媒体，那么，很可能会有买家对你如何做到这一点感兴趣。\u003c/li\u003e\\n\u003cli\u003e如果你是一名产品管理领导者和导师，帮过别人进入这个领域，你可以考虑用一门课程在更广泛的范围内做同样的事情。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e创建一门吸引人且成功的在线课程，就是将你的热情包装成一个数字产品。开启你的在线课程创作者之旅，用你的热情和专业技能赚钱，同时帮助他人学习你所掌握的知识。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"5\\\"\u003e如何创建在线课程——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e在线课程是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在线课程是在互联网上提供的一系列教育课程或模块，参与在线课程的学生可以按照自己的节奏学习，通常可以在舒适的家中进行。这些课程涵盖的主题广泛，可以通过各种平台访问。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何免费创建在线课程？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e选择一个具有市场需求且你具有行业洞察力、专业技能、信誉和热情的特定主题。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n选择你想要创建的课程类型。 \u003c/li\u003e\\n\u003cli\u003e\\n选择课程内容的媒介。 \u003c/li\u003e\\n\u003cli\u003e\\n构建课程大纲。 \u003c/li\u003e\\n\u003cli\u003e\\n选择发布课程的平台。 \u003c/li\u003e\\n\u003cli\u003e\\n给课程定价。 \u003c/li\u003e\\n\u003cli\u003e\\n推广课程。 \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创建一门在线课程要多少钱？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e一个初级的课程创建只需一些简单设备和免费托管，可以只要几千元人民币，而一档高端的专业课程或许需要几万元购买特定的软件和视频设备，以及营销成本。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创建在线课程能盈利吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e随着在线教育的兴起，创建在线课程是可以盈利的，关键是要确保课程内容有价值，能吸引大量观众。设置好在线课程后不能放任不管，要想让一门课程取得成功，就必须积极推广这个课程。\u003c/p\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"创建在线课程是将知识转化为价值的有效途径。阅读本文，了解如何选择热门题材，创建在线课程，每一步都将助力你成功将知识变现。\",\"excerptHtml\",\"seo\",{\"_1959\":1993,\"_342\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1996,-5,-5,2002],{\"_1959\":1997,\"_1998\":1999,\"_2000\":2001},\"Metafield\",\"value\",\"{\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/how-to-create-an-online-course\\\"}\",\"key\",\"hreflang_json\",{\"_1959\":1997,\"_1998\":2003,\"_2000\":2004},\"[{\\\"title\\\":\\\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\\\",\\\"tags\\\":[\\\" 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是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"2025年2月24日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e只需一台可以联网的笔记本电脑，你的在线课程就能面向全世界招生，帮助学生们增长知识点，掌握重要技能。\u003c/p\u003e\\n\u003cp\u003e本文探讨创建在线课程的10个步骤，为你构建一个新课程的行动方案，并在线销售该课程，不仅满足求知者的需求，还为你赚取可观的收入。\u003c/p\u003e\\n\u003cp\u003e这份在线课程计划方案可使你成为行内专家，也助力学生们走向成功。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e创建在线课程的10个步骤\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e选择课程主题\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e进行客户调研\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e选择课程形式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e测试课程是否具有市场需求\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e预售课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e概述课程内容\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e设定课程价格和销售目标\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e选择合适的在线课程平台\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e发布和推广课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e搜集反馈和好评\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. 选择课程主题\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在线教育的兴起，对创建在线课程好处颇多，这当中可以传递出一个重要的信号：在线课程的市场存在竞争，从数字营销和\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" target=\\\"_blank\\\"\u003e视频编辑\u003c/a\u003e到在线写作和\u003ca href=\\\"/zh/blog/challenges-of-entrepreneurship\\\" target=\\\"_blank\\\"\u003e创业\u003c/a\u003e，甚至如何训练\u003ca href=\\\"/zh/blog/pet-business\\\" target=\\\"_blank\\\"\u003e宠物\u003c/a\u003e，可供选择的在线课程应有尽有。\u003c/p\u003e\\n\u003cp\u003e在思考如何创建在线课程时，应该选择一个你独具优势的主题，你对这个主题拥有自己的行业洞察力，具备专业技能和可信度，同时对该主题充满热情。此外，课程主题需要拥有庞大的\u003ca href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e市场需求\u003c/a\u003e。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"策划在线课程图表\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_be656c57-b4a9-481d-886a-e5a5f8607430.jpg?v=1740490867\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e\u0026nbsp;“如何制作正宗的枫糖浆 ”、 “如何制作斯卡音乐”（一种牙买加传统风格音乐），这样的小众课程主题可能会吸引的学生比较少，但你也可能借此将自己打造成该领域的领先教育者。\u003c/p\u003e\\n\u003cp\u003e如果你瞄准“小说写作”或“高尔夫”等热门话题课程，生源肯定络绎不绝，但对于新手来说，可能竞争过于激烈。谨防将自己的课程内容与耶鲁大学的“幸福科学”等知名课程去竞争。\u003c/p\u003e\\n\u003cp\u003e你的在线课程不一定要吸引最多的人，也不一定要在同类课程中最受欢迎，但它们应该迎合人们持续感兴趣的话题。它们还应具有独特的\u003ca href=\\\"/zh/blog/value-proposition\\\" target=\\\"_blank\\\"\u003e价值主张\u003c/a\u003e，为学生提供他们在类似内容中无法找到的有价值的东西。\u003c/p\u003e\\n\u003cp\u003e我们将在本文的第四步进一步深入探讨如何评估营销需求。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寻找课程主题：进行日本Ikigai练习\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"https://baike.baidu.com/item/%E6%88%91%E7%9A%84%E4%BA%BA%E7%94%9F%E6%84%8F%E4%B9%89%E6%89%8B%E5%86%8C/54061492\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eIkigai\u003c/a\u003e是日本哲学，可以理解为生命的意义、生活的价值，或者说每天起床的理由。这一概念旨在寻找个人的生命意义，以及灵感和快乐的源泉。你可以学习这一精神， 并加以操练，寻找和你的技能、激情相匹配，并迎合市场需求的课程主题。利用Ikigai图表，你或可找到最能激发你教学动力的课程主题。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ikigai_japanese_secret_to_a_joyful_life_pic-CN.png?v=1740491042\\\" alt=\\\"Ikigai图表\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eIkigai图表。\u003ca href=\\\"https://www.japan.go.jp/kizuna/2022/03/ikigai_japanese_secret_to_a_joyful_life.html\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eJapanGov\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e画出四个圆圈\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如上图所示，找一张纸，画出四个相互重叠的圆圈，并给每个圆圈标出：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你所热爱的\u003c/li\u003e\\n\u003cli\u003e你所擅长的\u003c/li\u003e\\n\u003cli\u003e世界所需要的\u003c/li\u003e\\n\u003cli\u003e你可以凭什么获取报酬\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e在每个圆圈里填写内容\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在“你所热爱的”圆圈里，列出你喜欢做的事情和你热衷的主题。在“你所擅长的”圆圈里，写下你的技能和专长。\u003c/p\u003e\\n\u003cp\u003e在“世界所需要的”圆圈里，思考当下的潮流、挑战，以及人们正积极寻找的知识空白点。本文第二步的用户调研可帮助你填写这个圆圈内容。\u003c/p\u003e\\n\u003cp\u003e最后，在“你可以凭什么获取报酬”的圆圈里，写下人们愿意花钱学习的技能和主题。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e确定重叠部分\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e注意你圆圈的相交之处，也就是四个圆圈里，你所写下的相同内容。\u003c/p\u003e\\n\u003cp\u003e重叠的内容意味着一个潜在的课程话题，它与你的激情、专长，以及市场需求、潜在收入所匹配。当你完成这张图表练习，也就明确了一个合适的课程主题：既能展现你的专业水平和激情，也具有吸引学生的潜力。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/what-is-entrepreneurship\\\" target=\\\"_blank\\\"\u003e什么是创业精神？完整指南助你成为一名成功的创业者\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. 进行客户调研\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e有了课程主题，下一步就是找出学生们最感兴趣学的技能、只是或经验是什么。\u003c/p\u003e\\n\u003cp\u003e通过进行客户调研，可以了解你的\u003ca href=\\\"/zh/blog/target-market\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e。找出谁是你的理想学生，并利用这些信息来设计极具吸引力的课程内容。\u003c/p\u003e\\n\u003cp\u003e使用以下技巧，构建出你目标受众的详细\u003ca href=\\\"/zh/blog/what-is-buyer-persona\\\" target=\\\"_blank\\\"\u003e画像\u003c/a\u003e。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设身处地站在初学者的角度考虑问题。\u003c/strong\u003e专家常常会产生认知偏差，忘了初学小白们的感受。与潜在用户交谈，可以让你回到初学者的心态，并据此调整课程。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e了解客户的痛点。\u003c/strong\u003e课程应当致力于解决买家长期以来的困扰，提供别处难以寻觅的知识，并助力他们比使用当前市面上的其他竞争课程更为迅速、高效地掌握某些内容。要实现这一点，你需要确切地了解你的潜在客户有哪些痛点，以及如何在课程中解决这些问题。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e了解学生的学习目标。\u003c/strong\u003e转变是课程对学生来说最重要的意义，即学生在完成课程后所能达到的状态。与潜在客户交谈，有助于你了解他们学习课程的目标。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e用户调研工具\u003c/strong\u003e\u003c/h4\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e谷歌趋势。\u003c/strong\u003e使用\u003ca href=\\\"https://trends.google.com/trends/?hl=zh-CN\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e谷歌趋势\u003c/a\u003e搜索你的主题，查看其热度是上升还是下降。你可以按国家和时间段进行筛选。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e关键词工具。\u003c/strong\u003e利用Semrush，Ahrefs和\u003ca href=\\\"https://answerthepublic.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eAnswerThePublic\u003c/a\u003e了解人们正在谷歌和社交媒体上搜索什么关键词。你也可通过\u003ca href=\\\"https://index.baidu.com/Helper/?tpl=helpandword=\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e百度指数\u003c/a\u003e查看人们在百度上的关键词搜索。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e浏览Reddit、Quora和其他小众论坛。\u003c/strong\u003e搜寻与你的主题相关的网上社区，浏览学生们的讨论帖子。\u003c/li\u003e\\n\u003cli\u003e在社交媒体上淘宝。在X和LinkedIn等社交媒体上关注你所在行业的知名人士，留意与你课程主题相关的对话。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e原始调研\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e要获取对你用户的独特见解，就要和潜在客户直接联系，调查他们的需求和喜好。\u003c/p\u003e\\n\u003cp\u003e访谈人数至少10人，访谈内容精简，着重于最重要且基本的问题：课程形式和价格。为了激励受访者，可考虑在完成访谈后为受访者提供免费课程。\u003c/p\u003e\\n\u003cp\u003e调查问题可围绕以下这些内容：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你的课程能帮他们解决什么问题？\u003c/li\u003e\\n\u003cli\u003e参加你的课程的理由\u003c/li\u003e\\n\u003cli\u003e参加这个课程的目标是什么？\u003c/li\u003e\\n\u003cli\u003e完成你的课程后，希望得到什么结果？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e你可以使用以下脚本，询问潜在客户是否愿意坐下来与你进行用户调研访谈：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cem\u003e“你好。我正在制作一门关于_____的课程，并且希望这个课程能给学习者带来很高的价值。我想知道，你是否愿意给我15分钟的时间来做一次简短的视频通话，这样我就能了解到，我的课程怎样才能帮到像你这样的学习者实现目标。如果你能接受访谈，为了表达我的感谢，访谈结束后，我会很乐意为你提供免费的课程。”\u003c/em\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e花时间进行用户调研对于制作出高质量的课程而言意义非凡。基于用户调研制作出的高质量课程不仅可以有效地推广给理想的客户，还能为学生带来价值。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e学习成果\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e完成客户调研后，你就可以拟定在线课程的学习成果了。这些是学习者将获得的有价值的技能、经验或知识，对于营销课程至关重要。\u003c/p\u003e\\n\u003cp\u003e定义明确的学习成果可以作为客户的路线图，帮助他们了解学习课程的好处。\u003c/p\u003e\\n\u003cp\u003e在撰写学习成果时，要考虑学习者在课程结束时能够做到什么、知道什么和感受到什么。\u003c/p\u003e\\n\u003cp\u003e撰写学习成果的方法有很多。一种常用的方法是ABCD法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eAudience（受众）：\u003c/strong\u003e课程对象\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eBehavior（行为）：\u003c/strong\u003e 他们将获得的技能或知识\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eCondition（条件）：\u003c/strong\u003e课程要求\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003eDegree（认证）：\u003c/strong\u003e他们将达到的专业水平\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e使用这种方法，你可以概述用户（A）在完成整个课程（C）后将学到什么（B），以及他们将获得的能力或认证水平（D）。\u003c/p\u003e\\n\u003cp\u003e按照理想学员的优先顺序排列这四个要素。例如，如果你的课程可提供专业认证，你可强调D。如果你的受众是热心的业余爱好者，你则可能要强调B，也就是他们即将掌握的具体技能。\u003c/p\u003e\\n\u003cp\u003e在撰写学习成果时，要考虑到能引起用户共鸣的详细程度。对有些人来说，一句话的学习成果就够了，而对另一些人来说，可能需要看洋洋洒洒的描述。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e学习成果示例：\u003c/strong\u003e “当这门令人垂涎欲滴的两段式在线课程（C）结束时，各种水平的烘焙师（A）都将在周日早晨制作出松软的黄油牛角面包（B），达到传统法式糕点师（D）的严格标准，从而提升自己的烘焙水平。”\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e利用Shopify应用，创建在线课程\u003c/p\u003e\\n\u003cp\u003e通过你的电商网店直接向学生直接销售在线课程。直播课程、设计考试、提供订阅，并颁发证书。\u003c/p\u003e\\n\u003ca href=\\\"https://apps.shopify.com/stories/guide-service-based-sellers?locale=zh-CN\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eShopify应用 销售你的服务\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. 选择课程形式\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在线课程有多种形式和媒介，包括直播课程和异步内容（教师和学生在不同时间学习课程内容）。课程的结构和授课方式将决定如何向学员推销课程，以及课程的合理售价。\u003c/p\u003e\\n\u003cp\u003e选择课程形式时，首先要考虑授课方式。例如，学生是通过电子学习平台获取课程资料，按照自己的计划完成作业，不进行实时互动？还是通过实时网络研讨会或预设的课程安排时间表共同学习？\u003c/p\u003e\\n\u003cp\u003e自定进度课程让学生可以灵活地按照自己的进度学习材料。而群组式课程则是让一组学生一起学习材料，通常有固定的起始日期。\u003c/p\u003e\\n\u003cp\u003e在决定你的课程总体形式的时候，要考虑授课方式。课程主要有三种类型：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e微型课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e多日课程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e高级课程\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4 id=\\\"16\\\"\u003e\u003cstrong\u003e微型课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e微型课程通常需要一到两个小时即可完成，可以用不同的媒介来呈现，例如，一系列电子邮件，或10个短视频的播放列表。\u003c/p\u003e\\n\u003cp\u003e微型课程的价格通常较低（例如，低于100美元，约700元人民币），甚至可以是免费的，作为更深入、价格更高的课程的营销工具或吸引潜在客户的手段。微型课程是测试市场的有效方式，这样，创作者就能了解该如何创建更大型的课程。\u003c/p\u003e\\n\u003ch4 id=\\\"17\\\"\u003e\u003cstrong\u003e多日课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e多日课程是中级数字教育产品，通常需要学生花费几天的时间才能完成。\u003c/p\u003e\\n\u003cp\u003e多日课程可以包含将课程分解为不同等级或模块的\u003ca href=\\\"/zh/blog/how-to-make-videos\\\" target=\\\"_blank\\\"\u003e预录视频\u003c/a\u003e，以及工作表和检查清单等补充材料。这些课程可能还会设置小测验，以便在学习过程中对学习者进行测试。\u003c/p\u003e\\n\u003cp\u003e这些课程的价格通常在250美元到2000美元（1750元人民币到14000元人民币）之间。如果你的想法已经在微型课程中得到验证，那么，多日课程是一个理想的选择。\u003c/p\u003e\\n\u003ch4 id=\\\"18\\\"\u003e\u003cstrong\u003e高级课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e高级课程持续数周到数月不等，主要是为买家取得成功而提供的完整课程体系。这些课程通常面向专业人士销售，价格在300美元到5000美元（2100元人民币到35000元人民币）之间。如果是第一次创建课程，通常不建议一开始就做高级课程。你首先要做的，是积累创建微型课程和多日课程的经验。\u003c/p\u003e\\n\u003cp\u003e让-马丁·福梅尔（Jean-Martin Former ）和苏莱卡·蒙彼蒂特（Suleyka Montpetit）创办的\u003ca href=\\\"https://themarketgardener.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e商品蔬菜种植学院\u003c/a\u003e（The Market Gardener Institute）提供一系列课程，其中就包含了高级课程。\u003c/p\u003e\\n\u003cp\u003e这门课程包括40多个模块、50多个视频和45多份技术说明书等，社群也是课程的一部分，完成课程需要40到60个小时。该课程包含课程详细信息的教学大纲，是可以下载的，你可以在购买前查阅，其中包括了有关学习成果的信息。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_a0ba09be-f335-41ad-8542-862786e8fddc.jpg?v=1740491137\\\" alt=\\\"商品蔬菜种植课程的页面\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e4. 测试课程是否具有市场需求\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e在投入金钱和时间创建\u003ca href=\\\"/zh/blog/digital-products\\\" target=\\\"_blank\\\"\u003e数字产品\u003c/a\u003e之前，应该首先测试以下是否有足够的人愿意花钱购买你的课程，确保你的业务可盈利。\u003c/p\u003e\\n\u003cp\u003e打造最小可行产品（minimum viable product, MVP）是测试市场需求的一种办法。MVP是你向公众发布的产品，仅包含用来验证假设的功能，这是埃里克·莱斯（Eric Reis）在《精益创业》（\u003cem\u003eThe Lean Startup\u003c/em\u003e）一书中首次提出的概念。思考如何创建在线课程时，可以创建一个MVP版本来验证想法，例如，一门微型课程或免费的网络研讨会。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e微型课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e微型课程的覆盖面并不广，知识专注于一个特定的、而非范围广泛的主题。以下是一些将广泛的课程主题细化为MVP微型课程的例子：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453_79482c1a-b68a-45f3-91e3-7e9d6c2ad985.jpg?v=1740491165\\\" alt=\\\"创建微型课程的例子\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e创建微型课程时，你可以选择自己熟悉的话题，然后你的专业知识或现有的材料（例如博客文章、X上的帖子、电子\u003ca href=\\\"/zh/blog/create-a-newsletter\\\" target=\\\"_blank\\\"\u003e邮件简报\u003c/a\u003e）打包成电子邮件课程这样的形式。利用电子邮件课程，你可以获取人们的邮件地址，然后向他们推广更大型的课程。\u003c/p\u003e\\n\u003cp\u003e如果有人注册并参加了你的微型课程，就可以说明，市场对关于更广泛主题的更大型课程是有需求的。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e免费的网络研讨会\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e还有一种验证课程市场需求的MVP策略，就是创建一个带有增值销售的网络研讨会。网络研讨会的平均转化率大约为20%。如果研讨会的注册率高，就说明市场有这方面需求。\u003c/p\u003e\\n\u003cp\u003e网络研讨会的大部分时间要用来分享关于课程主题的宝贵信息，还要记得从课程参与者那里收集反馈，了解他们觉得哪些内容有价值，以及他们还想学习什么。\u003c/p\u003e\\n\u003cp\u003e只要运用了这些验证课程想法的方法，就可以避免创建了课程但却无人购买的情况。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"SEO That Works的专家布莱恩·迪恩（Brian Dean）在启动他广受欢迎的在线课程前，先办了一场免费的网络研讨会，以引起人们的兴趣，并收集反馈。SEO That Works\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/seothatworks.jpg?v=1740491247\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eSEO That Works的专家布莱恩·迪恩（Brian Dean）在启动他广受欢迎的在线课程前，先办了一场免费的网络研讨会，以引起人们的兴趣，并收集反馈。\u003ca href=\\\"https://seothatworks.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eSEO That Works\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. 预售课程\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e预售课程就是在实际创建课程之前开始销售课程。这一策略也可以有效缓解创建课程后无人购买的情况。\u003c/p\u003e\\n\u003cp\u003e这个策略还有别的优势：对设想进行压力测试，根据买家的早期反馈定制内容，以及用预售筹集的资金来创建课程。此外，如果早期有一些学生注册，还可以激励创作者完成并推出课程。\u003c/p\u003e\\n\u003cp\u003e创建预售落地页，并利用折扣来激励买家，让首批支持你的客户提前注册（或预订）课程。\u003c/p\u003e\\n\u003cp\u003e要预售课程，需做好以下准备：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e至少要有课程标题、主题和课程大纲，让早期买家了解他们将要学习的内容。\u003c/li\u003e\\n\u003cli\u003e在脑海中设定一个成功预售的目标。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e例如，你的目标是预售25份课程。如果在给定的时间范围内，预售量少于这个数，就应该认真考虑一下是否要继续创建这门课程，或者选择退款给客户并重新规划。\u003c/p\u003e\\n\u003cp\u003e你可以使用Shopify为你的课程创建预售页面、\u003ca href=\\\"/payments\\\" target=\\\"_blank\\\"\u003e收集学费\u003c/a\u003e。你可以下载\u003ca href=\\\"https://apps.shopify.com/search?q=pre%20order\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003e一个应用\u003c/a\u003e来添加预售功能。\u003c/p\u003e\\n\u003cp\u003eShopify也和一些广受欢迎的课程平台集成，比如\u003ca href=\\\"https://apps.thinkific.com/apps/shopify\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eThinkific\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/coming-soon-page\\\" target=\\\"_blank\\\"\u003e分享10个创意Coming Soon页面的范例\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. 概述课程内容\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e概述课程内容，将内容有逻辑地划分为多个课程单元，这个过程需要你设身处地地从学生的角度考虑问题。从学生希望达到的最终状态开始，然后逆向工作，规划出达成这一目标的路径。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e将内容分解为模块和课程单元\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e课程的内容总量及其课程单元数量部分取决于课程的类型（例如，微型课程、多日课程和高级课程），以及相关的完成时间和成本。\u003c/p\u003e\\n\u003cp\u003e例如，如果你创建的是一个内容营销的课程，可以将该课程分解为五个模块：\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e模块1：制定内容策略\u003c/p\u003e\\n\u003cp\u003e模块2：编写能带来转化的内容\u003c/p\u003e\\n\u003cp\u003e模块3：搜索引擎优化（SEO）\u003c/p\u003e\\n\u003cp\u003e模块4：管理内容日历\u003c/p\u003e\\n\u003cp\u003e模块5：内容分发\u003c/p\u003e\\n\u003cp\u003e之后，你可以将分好的模块再次分解为一系列特定的课程单元，详细讲解特定的主题，帮助学生取得成功。还是针对同一个课程，以下是对上述模块做的分解：\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e模块1：制定内容策略\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：明确编辑的目标和宗旨\u003c/li\u003e\\n\u003cli\u003e课程单元2：定义目标客户和读者画像\u003c/li\u003e\\n\u003cli\u003e课程单元3：概述客户的内容旅程\u003c/li\u003e\\n\u003cli\u003e课程单元4：研究竞争对手的内容\u003c/li\u003e\\n\u003cli\u003e课程单元5：确定内容形式\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块2：编写能带来转化的内容\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：选择合适的主题\u003c/li\u003e\\n\u003cli\u003e课程单元2：研究和概述\u003c/li\u003e\\n\u003cli\u003e课程单元3：撰写完美的导语\u003c/li\u003e\\n\u003cli\u003e课程单元4：起草引人入胜的内容\u003c/li\u003e\\n\u003cli\u003e课程单元5：高效编辑\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块3：搜索引擎优化（\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e）\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：关键词研究\u003c/li\u003e\\n\u003cli\u003e课程单元2：页面SEO\u003c/li\u003e\\n\u003cli\u003e课程单元3：技术性SEO\u003c/li\u003e\\n\u003cli\u003e课程单元4：站外SEO和反向链接建设\u003c/li\u003e\\n\u003cli\u003e课程单元5：SEO工具和测量\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块4：管理内容日历\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：选择内容日历工具\u003c/li\u003e\\n\u003cli\u003e课程单元2：对日历上的内容进行分类\u003c/li\u003e\\n\u003cli\u003e课程单元3：设置定期的内容会议\u003c/li\u003e\\n\u003cli\u003e课程单元4：保持内容日历整洁有序\u003c/li\u003e\\n\u003cli\u003e课程单元5：维护创意库和内容队列\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e模块5：内容分发\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e课程单元1：在自有渠道上推广内容\u003c/li\u003e\\n\u003cli\u003e课程单元2：内容更新和再利用\u003c/li\u003e\\n\u003cli\u003e课程单元3：向出版物和新闻简报投稿\u003c/li\u003e\\n\u003cli\u003e课程单元4：内容联合发布\u003c/li\u003e\\n\u003cli\u003e课程单元5：付费广告和赞助\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一旦有了清晰的课程大纲，详细列出了每个模块和课程单元的主题，你应该就能明确方向，可以开始逐一构建课程内容了。每个课程单元都应该有详细的步骤、信息和练习供学生完成。在每个课程单元中，都要有明确的学习目标，让购买课程的学生能够有所收获。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e确定课程形式\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e根据创建的课程类型，课程媒介可以采用许多不同的形式。对于免费或低价的微型课程，你可以选择电子邮件的形式，内容中仅使用文本和一些说明性图像或屏幕截图。\u003c/p\u003e\\n\u003cp\u003e但是，对于更加深入和价格更高的课程而言，最好使用多种形式，保证学生在整个课程中的参与度。例如，不要只使用文本或视频，而要混合使用多种形式，保证学生的参与度。以下是一些热门的课程形式及其优点：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e视频内容：\u003c/strong\u003e非常适合简洁有效地展示想法\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e屏幕录制和演示：\u003c/strong\u003e非常适合需要学生看到确切步骤的过程\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e文本内容：\u003c/strong\u003e最适合用来详细地解释概念，提供分步信息，并链接到网上的其他资源\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e可下载内容：\u003c/strong\u003e非常适合备忘单、术语表模板和其他帮助学习者取得成功的工具\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e练习册：\u003c/strong\u003e有助于学习者内化（掌握）概念\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e视频时长最好控制在10分钟以内，同时，内容要集中，并且切实可行。在调研阶段，可以看竞争对手采用哪种形式，也可以询问潜在学生，哪种课程媒介最吸引人。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e录制视频课程\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e制作高质量的视频使你的课程引人入胜。以下是关于设置、拍摄和编辑的重要提示：\u003c/p\u003e\\n\u003ch5\u003e\u003cstrong\u003e设置\u003c/strong\u003e\u003c/h5\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e空间：\u003c/strong\u003e 选择噪音最小、背景干净整洁的地点。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e照明：\u003c/strong\u003e 使用自然光，或购买柔光箱。灯光与脸部成45度角，以避免阴影。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设备：\u003c/strong\u003e 使用安装在三脚架上的智能手机或数码单反相机。投资购买一个好的外置麦克风，以获得清晰的音频。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch5\u003e\u003cstrong\u003e拍摄\u003c/strong\u003e\u003c/h5\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e取景：\u003c/strong\u003e 将相机置于与眼睛水平的位置。使用三分法则，将脸部保持在画面的前三分之一处。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e表达：\u003c/strong\u003e 口齿清晰，语速平稳，并经常提及你的视觉辅助材料。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e定时休息：\u003c/strong\u003e 分段录制，以保持语调充满活力，便于剪辑。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch5\u003e\u003cstrong\u003e编辑\u003c/strong\u003e\u003c/h5\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e软件：\u003c/strong\u003e 使用\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" target=\\\"_blank\\\"\u003e免费的编辑工具\u003c/a\u003e进行转场、剪切和画中画。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e剪辑：\u003c/strong\u003e 剪掉停顿和错误，使视频简洁明了。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e增强功能：\u003c/strong\u003e 添加文字叠加、过渡效果和背景音乐，提高参与度。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e字幕：\u003c/strong\u003e 加入字幕以方便观看并帮助理解。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. 设定课程价格和销售目标\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e课程的费用根据课程的类型而有所不同：微型课程是免费或低价的，多日课程的价格中等，而高级课程的价格通常都比较高。然而，课程的定价取决于需要考虑的多种因素：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e细分市场和课程主题：\u003c/strong\u003e考虑课程所属的行业和客户对价格的敏感度。购买投资课程的客户可能比购买社交媒体营销数字课程的客户更愿意支付更高的费用。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e营销：\u003c/strong\u003e你计划在营销活动上投入多少资金？记得要把课程宣传的成本包含在定价里。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e课程创作者的权威：\u003c/strong\u003e如果创作者是公认的业内领袖，买家会愿意为课程支付更多的费用。因此，在定价时，要把你的权威考虑在内。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e要更好地了解如何为课程定价，可以研究竞争对手的定价，看你所在的细分市场里，其他人如何为自己的数字课程\u003ca href=\\\"/zh/blog/how-to-price-your-product\\\" target=\\\"_blank\\\"\u003e产品定价\u003c/a\u003e。不要低估自己而把价格定得太低，同时也要切合实际，避免定价过高。不要害怕研究竞争对手的内容，你可以为自己的课程增加更多有价值的东西，并根据价值来定价。\u003c/p\u003e\\n\u003cp\u003e除了围绕课程进行专门的\u003ca href=\\\"/zh/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003e定价研究\u003c/a\u003e外，还要设定一个销售目标。这个目标可以指导你如何定价，以及如何营销课程。\u003c/p\u003e\\n\u003cp\u003e例如，如果你的销售目标是5万美元（约35元人民币），可以用以下方式为课程定价：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e方案一：\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e目标：课程销售额达到5万美元（约35万元人民币）\u003c/p\u003e\\n\u003cp\u003e课程价格：20美元（约140元人民币）\u003c/p\u003e\\n\u003cp\u003e所需购买人数：2,500人\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e方案二：\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e目标：课程销售额达到5万美元（约35万元人民币）\u003c/p\u003e\\n\u003cp\u003e课程价格：250美元（约1750元人民币）\u003c/p\u003e\\n\u003cp\u003e所需购买人数：200人\u003c/p\u003e\\n\u003cp\u003e在方案一中，你将课程价格定得较低，因此需要更多的客户量。在方案二中，你将课程价格定得较高，因此需要的客户量较低。那么，哪种方案更好呢？\u003c/p\u003e\\n\u003cp\u003e定价过低往往并不是一个好策略。首先，你需要花费时间和金钱做课程营销，为自己的课程页面吸引流量。\u003c/p\u003e\\n\u003cp\u003e假设有1%的访客会购买课程，在方案一中，你需要为页面吸引25万名访客，而在方案二中，你仅需为页面吸引2万名访客。其次，客户对价格不太敏感往往比较有利。\u003c/p\u003e\\n\u003cp\u003e为课程定价时可以考虑这些因素，避免定价过低，让你不得不开展更激进的营销活动。你应该把时间和精力投入到创建一门你引以为傲、物有所值的课程中。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. 选择合适的在线课程平台\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e接下来就要决定托管课程内容的在线平台了。具有独特功能的课程平台有许多，但主要有三种类型：独立平台、一体化平台和在线课程市场。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e独立平台\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在独立平台上，你对内容和数据拥有很大的控制权。\u003ca href=\\\"https://apps.shopify.com/thinkific?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eThinkific\u003c/a\u003e和\u003ca href=\\\"https://teachable.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eTeachable\u003c/a\u003e都是独立的平台。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Thinkific平台页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453-_-thinkific.jpg?v=1740491317\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e一体化平台\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e一体化解决方案将\u003ca href=\\\"/zh/blog/marketing-tools\\\" target=\\\"_blank\\\"\u003e营销工具\u003c/a\u003e、\u003ca href=\\\"/zh/website-builder\\\" target=\\\"_blank\\\"\u003e建站工具\u003c/a\u003e和内容分发整合到一个地方。\u003c/p\u003e\\n\u003cp\u003e一般来说，一体化课程平台是最贵的，但物有所值，因为在使用这类平台时，你无需使用多个工具来完成同一项任务（一个平台即可完成所有的任务）。\u003c/p\u003e\\n\u003cp\u003e以下是一体化课程平台的列表：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://kajabi.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKajabi\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://home.kartra.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKartra\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/60453-_-Kajabi.jpg?v=1740491368\\\" alt=\\\"Kajabi平台页面\\\" style=\\\"float: none;\\\" class=\\\"block block--bordered\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e为了获得高效益，很多一体化平台和Shopify集成。以下这些应用可简化网站和课程管理：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/courses-app\\\" target=\\\"_blank\\\"\u003eTevello Courses \u0026amp; Communities\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/ldt-courses\\\" target=\\\"_blank\\\"\u003eLDT Online Courses\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/courses\\\" target=\\\"_blank\\\"\u003eCourses Plus\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/inflowkit-2\\\" target=\\\"_blank\\\"\u003eInflowkit Membership \u0026amp; Courses\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e在线课程市场\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在线课程市场有自己的受众。相较于自己的网站，这类平台可以更轻松地把课程展示给受众。然而，在这些课程市场上，你对定价和数据的掌控往往比较弱。\u003c/p\u003e\\n\u003cp\u003e以下是一些在线课程市场：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.skillshare.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSkillshare\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.udemy.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eUdemy\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e选择课程平台时，你应该根据自己的具体情况，权衡以下这些方面：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e对于课程创建者和学生而言，该平台的直观性如何？\u003c/li\u003e\\n\u003cli\u003e平台是否支持你想要创建的内容类型（视频、音频、文本、测验等）？\u003c/li\u003e\\n\u003cli\u003e平台是否有论坛或实时课程等学生参与功能？\u003c/li\u003e\\n\u003cli\u003e你能否定制符合自己品牌的课程外观和感觉？\u003c/li\u003e\\n\u003cli\u003e平台有哪些费用（设置费、月费、交易费）？\u003c/li\u003e\\n\u003cli\u003e平台是否提供内置营销工具，如电子邮件营销或联盟计划？\u003c/li\u003e\\n\u003cli\u003e随着课程和学生数量的增加，平台能否满足你的增长需求？\u003c/li\u003e\\n\u003cli\u003e平台是否有移动应用供学生随时访问课程？\u003c/li\u003e\\n\u003cli\u003e作为课程创建者，平台能为你提供何种程度的支持？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e请记住，课程内容比在线托管更重要。如果你选择的平台缺乏你所需要的课程功能，你可以随时更换。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. 发布和推广课程\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e创建课程只是问题的一个方面，而发布和营销课程又是另一个方面。\u003c/p\u003e\\n\u003cp\u003e努力为客户制作出尽善尽美的课程后，利用营销活动将课程交付到客户手里也很重要。以下是销售课程并从中盈利的一些方法：\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e举办网络研讨周会\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e网络研讨会的成本通常都比较低，是为课程吸引潜在客户的好方法。如果有人参与了持续30到60分钟的网络研讨会，那么，他们购买课程的可能性很大。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e优先考虑电子邮件营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e建立了潜在买家的电子邮件列表，你就可以有效地向潜在买家分享课程相关的更新、内容和折扣等信息。虽然人们可能不会在首次访问着陆页时就购买你的课程，但邀请他们留下电子邮件，并设置电子邮件营销漏斗，或许可以说服他们日后购买。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e参加播客节目\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e参加\u003ca href=\\\"/zh/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\\\" target=\\\"_blank\\\"\u003e播客\u003c/a\u003e节目能有效地增加你的权威，并可以通过对话自然地展示你的专长。你可以向你所在细分市场中的播客主做自我推荐，解释自己的专长如何与他们的节目相匹配，以及可以为他们的听众带来的价值。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e使用社交媒体营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e确定与你的潜在关注者沟通的最佳渠道，然后专注于这些渠道，并制定以持续增值为重点的\u003ca href=\\\"/zh/blog/social-media-marketing-strategy\\\" target=\\\"_blank\\\"\u003e社交媒体营销策略\u003c/a\u003e。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e投放付费广告\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在你的销售页面上投放付费广告（如\u003ca href=\\\"/zh/blog/how-can-google-ads-help-you-advance-your-business-goals\\\" target=\\\"_blank\\\"\u003e谷歌广告\u003c/a\u003e或\u003ca href=\\\"/zh/blog/facebook-ads\\\" target=\\\"_blank\\\"\u003eFacebook广告\u003c/a\u003e）是一种有力的策略，你可以定位理想买家，让他们在看到广告后转化为客户。对于在线广告等付费渠道，要确保自己的投资能拿到回报——获客成本应低于课程价格。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e采用SEO策略\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e优化网站，让网站在搜索引擎结果中得以展示，有利于让客户发现你的课程。学习使用这个\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003eSEO核查清单\u003c/a\u003e提升网站的搜索引擎排名。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定内容营销策略\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e创建关于课程细分市场的免费教育内容不仅可以帮你建立权威，还有助于让课程和内容展示在搜索结果中，进而免费地吸引免费读者，并将其转化为付费客户。了解如何运用\u003ca href=\\\"https://help.shopify.com/zh-CN/en/manual/promoting-marketing/content-marketing\\\" target=\\\"_blank\\\"\u003e内容营销\u003c/a\u003e来吸引更多客户。\u003c/p\u003e\\n\u003cp\u003e要利用营销来销售课程需要一些尝试。从几个营销渠道开始，看哪些有效。加大力度实施能有效吸引客户的策略，同时摒弃那些投入的时间、精力或金钱与其价值不符的策略。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/udemy.jpg?v=1740491410\\\" alt=\\\"菲尔·艾比内（Phil Ebiner）在YouTube上推广摄影高级课程。\\\" loading=\\\"lazy\\\"\u003e\\n    \u003cfigcaption\u003e菲尔·艾比内（Phil Ebiner）利用在YouTube上的教程推广他在Udemy上广受欢迎的摄影高级课程。\u003ca href=\\\"https://www.udemy.com/course/photography-masterclass-complete-guide-to-photography\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eUdemy\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10. 搜集反馈和好评\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然客户可能会相信你的话，但是，如果有真正的客户称赞你的课程就更好了。如果有客户看到课程效果后很满意，你可以收集他们的反馈和好评。在着陆页和整个营销过程中，用正面的故事讲述个人的转变，可以有效地让潜在客户相信课程的价值，相信你的课程可以帮助他们达到他们想要的结果。\u003c/p\u003e\\n\u003cp\u003e要收集\u003ca href=\\\"/zh/blog/customer-testimonials\\\" target=\\\"_blank\\\"\u003e客户评价\u003c/a\u003e和好评推荐，请向购买过你课程的买家寻求反馈。如果有客户给出了高度赞扬产品的反馈，你可以询问他们，是否愿意提供好评推荐，以便你在营销材料中使用。\u003c/p\u003e\\n\u003cp\u003e在征求客户好评推荐时，需要提出具体的问题。与其只是让客户简要谈谈自己对课程的积极体验，不如问他们一些更有针对性的问题，比如：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e上了我的课后，你的收入增加了多少？\u003c/li\u003e\\n\u003cli\u003e参加课程前后，你为参加房地产许可证考试做了多少准备？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e课程如何有用的具体细节比模糊的概述更有说服力。如果可能的话，可以让客户提供视频形式而非文字形式的好评。\u003c/p\u003e\\n\u003cp\u003e当然，征求\u003ca href=\\\"https://apps.shopify.com/powr-survey?locale=zh-CN\\\" target=\\\"_blank\\\"\u003e反馈\u003c/a\u003e并不仅仅是为了好评。利用积极的反馈来了解课程的哪些部分能引起学生的共鸣，并利用批评性的反馈来修改表现不佳的课程材料。认真对待每个学生的反馈，时间长了，就可以慢慢改进课程，为学生提供尽可能好的学习体验。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e\u003cstrong\u003e创建在线课程的好处\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e销售在线课程无需解决库存问题或供应链问题，是一个值得考虑的\u003ca href=\\\"/zh/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003e线上业务创意\u003c/a\u003e：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程具有可扩展性：\u003c/strong\u003e创建在线课程确实需要花费大量的时间和精力。然而，对于数字产品，你创建好了一个资源后，就可以把它出售给全球成百上千甚至数百万的人。这个过程完全自动化，所有人都只需简单地点击几下就能购买你的课程。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程成本低：\u003c/strong\u003e根据你创建的课程类型，你可能只需要为托管课程、向潜在买家发送电子邮件和建立学习者社群而订阅几款软件。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程利润率高：\u003c/strong\u003e除了制作和营销课程的成本外，剩余收入即为利润。销售实体产品的利润率很薄，但对于课程这样的数字产品而言，利润率可高达85%，也就是说，课程售价100美元（约700元人民币），利润可达85美元（约595元人民币）。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e在线课程可以产生被动收入：\u003c/strong\u003e虽然\u003ca href=\\\"/zh/blog/passive-income-ideas\\\" target=\\\"_blank\\\"\u003e被动收入\u003c/a\u003e永远不会真正‘被动’，因为它需要前期投入时间、金钱和努力，但成功的在线课程几乎可以被视为一种接近被动收入的方式。一旦你创建了在线学习课程，你就可以持续地从中获得收入。特别是当你的课程是仅供下载的形式，并且不包含基于团队的直播或社群互动时，几乎可以视为一种被动收入。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"3\\\"\u003e\u003cstrong\u003e创建在线课程的常见错误\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e避免常见错误可以提高在线课程的质量和成功率。以下是一些需要注意的错误：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e缺乏明确的目标：\u003c/strong\u003e 确保你清楚自己希望学生学到什么。明确的目标有助于保持课程的重点突出和条理清晰。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e内容过多：\u003c/strong\u003e 尽量不要一次包含太多信息。将重点放在最重要的内容上，并将其分成较小的、易于管理的课时。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e忽略参与功能：\u003c/strong\u003e 通过添加测验和讨论等互动元素来保持学生的兴趣。这些可以让学习更愉快、更有效。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e音频和视频质量差：\u003c/strong\u003e 良好的音效和清晰的视觉效果非常重要。投资基本设备，确保视频易于观看和收听。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e忽视反馈：\u003c/strong\u003e 定期征求学生的反馈意见。这将帮助你了解哪些方面行之有效，哪些方面需要改进。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e营销不足：\u003c/strong\u003e 再好的课程也需要推广。制定营销计划，让那些能从你的课程中受益的人知道你的课程。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e低估时间承诺：\u003c/strong\u003e 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itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在线课程是在互联网上提供的一系列教育课程或模块，参与在线课程的学生可以按照自己的节奏学习，通常可以在舒适的家中进行。这些课程涵盖的主题广泛，可以通过各种平台访问。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何免费创建在线课程？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e选择一个具有市场需求且你具有行业洞察力、专业技能、信誉和热情的特定主题。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n选择你想要创建的课程类型。 \u003c/li\u003e\\n\u003cli\u003e\\n选择课程内容的媒介。 \u003c/li\u003e\\n\u003cli\u003e\\n构建课程大纲。 \u003c/li\u003e\\n\u003cli\u003e\\n选择发布课程的平台。 \u003c/li\u003e\\n\u003cli\u003e\\n给课程定价。 \u003c/li\u003e\\n\u003cli\u003e\\n推广课程。 \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创建一门在线课程要多少钱？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e一个初级的课程创建只需一些简单设备和免费托管，可以只要几千元人民币，而一档高端的专业课程或许需要几万元购买特定的软件和视频设备，以及营销成本。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创建在线课程能盈利吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e随着在线教育的兴起，创建在线课程是可以盈利的，关键是要确保课程内容有价值，能吸引大量观众。设置好在线课程后不能放任不管，要想让一门课程取得成功，就必须积极推广这个课程。\u003c/p\u003e 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Shopify.\",{\"_1093\":3500,\"_127\":3501},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_342\":3503,\"_1803\":3504,\"_2919\":3505},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_449\":3508,\"_2875\":3510},{\"_429\":3509},\"Please enter a valid email address.\",{\"_2935\":3511,\"_2937\":3512,\"_274\":3515},\"Get updates\",{\"_1093\":3513,\"_2878\":3514,\"_2884\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_342\":3517},\"Read more\",{\"_342\":3519},\"Related article\",{\"_2950\":3521,\"_2954\":3524,\"_2958\":3527,\"_451\":3531},{\"_1093\":3522,\"_1780\":3523,\"_2884\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1093\":3525,\"_1780\":3526,\"_2884\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1093\":3528,\"_1780\":3529,\"_2884\":3530},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1093\":3522,\"_1780\":3532,\"_2884\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_2967\":3534,\"_2969\":3535,\"_2971\":3536,\"_2973\":3537,\"_2975\":3538,\"_2977\":3539,\"_2979\":3540,\"_2981\":3541},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_2985\":3543},{\"_385\":494},{\"_1093\":3545,\"_2878\":3546,\"_1974\":3547,\"_2994\":3549,\"_2997\":3550,\"_3000\":3551,\"_2699\":3553,\"_2705\":3556,\"_3010\":3559,\"_2910\":3561,\"_3016\":3563,\"_3022\":3567,\"_3027\":3571},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_2992\":3548},\"My alt.\",{\"_2020\":2996,\"_385\":1342},{\"_2020\":2999,\"_385\":1358},{\"_385\":3552,\"_2020\":3003},\"See plans\",{\"_1093\":3554,\"_2878\":3555,\"_385\":1358,\"_2020\":2999},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1093\":3557,\"_2878\":3558,\"_385\":1358,\"_2020\":3009},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3012\":3560},\"How does Shopify work\",{\"_1093\":3492,\"_2878\":3562},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2699\":3564,\"_2705\":3565},{\"_385\":1405,\"_2020\":3019},{\"_385\":3566,\"_2020\":3019},\"View features and plans\",{\"_2699\":3568,\"_2705\":3570},{\"_385\":1358,\"_2020\":3569},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_385\":1358,\"_2020\":3019},{\"_1093\":3572,\"_2878\":3555,\"_385\":1358,\"_2020\":3030},\"Start dropshipping with Shopify today\",{\"_1093\":3494,\"_2878\":3574,\"_375\":3575,\"_3034\":3576},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_385\":3497,\"_3036\":3577,\"_455\":3578},\"Email here\",{\"_1093\":3500,\"_127\":3501},{\"_1093\":3580,\"_56\":3581},\"Latest from Shopify\",{\"_385\":3582},\"See all\",{\"_2967\":3584,\"_3045\":3585,\"_2994\":3586,\"_361\":3490},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_385\":1342,\"_2020\":2996},{\"_2020\":2996,\"_385\":3588},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_40\":3591},\"Sources\",{\"_125\":3593},\"AI Summary\",{\"_342\":3595,\"_125\":1348,\"_3061\":3596},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_3598\":3599},\"steps\",{\"_3600\":3601,\"_3607\":3608,\"_3637\":3638},\"first\",{\"_125\":3602,\"_1093\":3603,\"_1974\":3604},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_2992\":3605,\"_2038\":3606},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3609\":3610,\"_1093\":3636},\"answers\",[3611,3616,3621,3626,3631],{\"_1796\":3612,\"_385\":3615},{\"_2038\":3613,\"_2992\":3614},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":3617,\"_385\":3620},{\"_2038\":3618,\"_2992\":3619},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":3622,\"_385\":3625},{\"_2038\":3623,\"_2992\":3624},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":3627,\"_385\":3630},{\"_2038\":3628,\"_2992\":3629},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3632,\"_385\":3635},{\"_2038\":3633,\"_2992\":3634},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3639\":3640},\"cards\",[3641,3657,3667,3679,3688],{\"_3642\":3643,\"_3646\":3647,\"_2850\":3650},\"headingGroup\",{\"_2967\":3644,\"_3045\":3645},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_2992\":3648,\"_2038\":3649},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3651,3654],{\"_385\":3652,\"_387\":3653},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_385\":3655,\"_387\":3656},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3642\":3658,\"_3646\":3661,\"_2850\":3663},{\"_2967\":3659,\"_3045\":3660},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_2992\":3648,\"_2038\":3662},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3664],{\"_385\":3665,\"_387\":3666},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3642\":3668,\"_3646\":3671,\"_2850\":3673},{\"_2967\":3669,\"_3045\":3670},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_2992\":3648,\"_2038\":3672},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3674,3676],{\"_385\":1561,\"_387\":3675},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_385\":3677,\"_387\":3678},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3642\":3680,\"_3646\":3683,\"_2850\":3685},{\"_2967\":3681,\"_3045\":3682},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_2992\":3648,\"_2038\":3684},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3686],{\"_385\":1342,\"_387\":3687},\"https://accounts.shopify.com/store-create\",{\"_3642\":3689,\"_3646\":3692,\"_2850\":3694},{\"_2967\":3690,\"_3045\":3691},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_2992\":3648,\"_2038\":3693},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3695],{\"_385\":3696,\"_387\":3019},\"Learn about Shopify\",{\"_3063\":3698,\"_3145\":3752,\"_1063\":3759,\"_3166\":3766,\"_2935\":3770,\"_3176\":3773,\"_3359\":3360},{\"_3065\":3699,\"_3067\":3700,\"_22\":3701,\"_429\":3704,\"_3075\":3707,\"_342\":3710,\"_1059\":3713,\"_3085\":3715,\"_3089\":3718,\"_3095\":3722,\"_3112\":3731,\"_3127\":3740,\"_3130\":3742,\"_3139\":3748,\"_3142\":3750},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_61\":3702,\"_274\":3703},\"Full name\",\"Please enter your full name\",{\"_61\":3705,\"_274\":3706},\"Business email\",\"Please enter a valid email address\",{\"_61\":3708,\"_274\":3709},\"Business phone\",\"Please enter your business phone number\",{\"_61\":3711,\"_274\":3712},\"Job title\",\"Please enter your job title\",{\"_61\":1673,\"_274\":3714},\"Please enter your company name\",{\"_61\":3716,\"_274\":3717},\"Website URL\",\"Please enter your website URL\",{\"_61\":3719,\"_274\":3720,\"_3093\":3721},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_61\":3723,\"_274\":3724,\"_3099\":3725},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3101\":1332,\"_3102\":3726,\"_3104\":3727,\"_3106\":3728,\"_3108\":3729,\"_3110\":3730},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_61\":3732,\"_274\":3733,\"_3099\":3734},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3101\":1332,\"_3117\":3735,\"_3119\":3736,\"_3121\":3737,\"_3123\":3738,\"_3125\":3739},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_61\":3741},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1093\":3743,\"_344\":3744,\"_3134\":3745,\"_3136\":3746,\"_462\":3747},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_385\":3749},\"Go to Shopify.com\",{\"_344\":3751},\"This is a private event.\",{\"_3130\":3753},{\"_1093\":3743,\"_3148\":3754,\"_3150\":3755,\"_344\":3756,\"_3153\":3757,\"_3155\":3758,\"_462\":3747},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3130\":3760,\"_3161\":3763},{\"_1093\":3761,\"_462\":3762},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1093\":3764,\"_462\":3765,\"_2994\":3165},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3130\":3767},{\"_1093\":3768,\"_3170\":3769},\"Thank you for your interest in this resource\",\"Download now\",{\"_61\":3771,\"_3174\":3772},\"Submit\",\"Submitting...\",{\"_3065\":3699,\"_3067\":3700,\"_22\":3774,\"_429\":3775,\"_3075\":3776,\"_342\":3777,\"_1059\":3778,\"_3085\":3779,\"_3184\":3780,\"_3251\":3815,\"_3127\":3819,\"_3286\":3821,\"_3291\":3824,\"_3295\":3827,\"_3299\":3830,\"_3320\":3842,\"_3322\":3843,\"_3326\":3846,\"_269\":3849,\"_3333\":3851,\"_3350\":3866},{\"_61\":3702,\"_274\":3703},{\"_61\":3705,\"_274\":3706},{\"_61\":3708,\"_274\":3709},{\"_61\":3711,\"_274\":3712},{\"_61\":1673,\"_274\":3714},{\"_61\":3716,\"_274\":3717},{\"_61\":3781,\"_274\":3782,\"_3099\":3783},\"Industry\",\"Please select your industry\",{\"_3101\":1332,\"_3189\":3784,\"_3191\":3785,\"_3193\":3786,\"_3195\":3787,\"_3197\":3788,\"_3199\":3789,\"_3201\":3790,\"_3203\":3791,\"_3205\":3792,\"_3207\":3793,\"_3209\":3794,\"_3211\":3795,\"_3213\":3796,\"_3215\":3797,\"_3217\":3798,\"_3219\":3799,\"_3221\":3800,\"_3223\":3801,\"_3225\":3802,\"_3227\":3803,\"_3229\":3804,\"_3231\":3805,\"_3233\":3806,\"_3235\":3807,\"_3237\":3808,\"_3239\":3809,\"_3241\":3810,\"_3243\":3811,\"_3245\":3812,\"_3247\":3813,\"_3249\":3814},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_61\":3816,\"_274\":3817,\"_3099\":3818},\"Current POS solution\",\"Please select your current POS solution\",{\"_3101\":1332,\"_3256\":3257,\"_3258\":3259,\"_3260\":3261,\"_3262\":3263,\"_3264\":3265,\"_3266\":3267,\"_3268\":3269,\"_3270\":3271,\"_3249\":3814,\"_3272\":3273,\"_3274\":3275,\"_3276\":3277,\"_3278\":3279,\"_3280\":3281,\"_3282\":3283},{\"_61\":3741,\"_375\":3820},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3099\":3822},{\"_3101\":1332,\"_3289\":3823},\"Less than $250,000\",{\"_61\":3825,\"_274\":3826},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_61\":3828,\"_274\":3829},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_61\":3831,\"_274\":3832,\"_3099\":3833},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3101\":1332,\"_3304\":3834,\"_3306\":3835,\"_3308\":3836,\"_3310\":3837,\"_3312\":3838,\"_3314\":3839,\"_3316\":3840,\"_3318\":3841},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_61\":3711,\"_274\":3712},{\"_61\":3844,\"_274\":3845},\"City\",\"Please enter your city\",{\"_61\":3847,\"_274\":3848},\"State\",\"Please select your state\",{\"_61\":1331,\"_274\":3850,\"_3332\":1332},\"Please select your 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influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1093\":4072,\"_2878\":4073,\"_2884\":4074},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1093\":4076,\"_2878\":4077,\"_2884\":4078},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1093\":4080,\"_2878\":4081,\"_2884\":4082},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1093\":4084,\"_2878\":4085,\"_2884\":4086},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1093\":4088,\"_2878\":4089,\"_2884\":4090},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1093\":4092,\"_2878\":4093,\"_2884\":4094},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1093\":4096,\"_2878\":4097,\"_2884\":4098},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1093\":4100,\"_2878\":4101,\"_2884\":4102},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1093\":4104,\"_2878\":4105,\"_2884\":4102},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1093\":4107,\"_2878\":4108,\"_2884\":4109},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1093\":4111,\"_2878\":4112,\"_2884\":4109},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1093\":4114,\"_2878\":4115,\"_2884\":4116},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1093\":4118,\"_2878\":4119,\"_2884\":4120},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1093\":4122,\"_2878\":4123,\"_2884\":4124},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1093\":4126,\"_2878\":4127,\"_2884\":4128},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1093\":4130,\"_2878\":4131,\"_2884\":4132},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1093\":4134,\"_2878\":4135,\"_2884\":4136},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1093\":4138,\"_2878\":4139,\"_2884\":4140},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1093\":4142,\"_2878\":4143,\"_2884\":4144},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1093\":4146,\"_2878\":4147,\"_2884\":4144},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1093\":4149,\"_2878\":4150,\"_2884\":4151},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1093\":4153,\"_2878\":4154,\"_2884\":4155},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1093\":4157,\"_2878\":4158,\"_2884\":4159},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1093\":4161,\"_2878\":4162,\"_2884\":4163},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1093\":4165,\"_2878\":4166,\"_2884\":4167},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1093\":4169,\"_2878\":4166,\"_2884\":4167},\"Increase average order values with the Shopify Bundles app\",{\"_1093\":4171,\"_2878\":4172,\"_2884\":4173},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1093\":4175,\"_2878\":4176,\"_2884\":4173},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1093\":4178,\"_2878\":4179,\"_2884\":4180},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1093\":4182,\"_2878\":4183,\"_2884\":4184},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1093\":4186,\"_2878\":4187,\"_2884\":4188},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1093\":4190,\"_2878\":4191,\"_2884\":4192},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1093\":4194,\"_2878\":4195,\"_2884\":4196},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1093\":4198,\"_2878\":4199,\"_2884\":4200},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1093\":4202,\"_2878\":4203,\"_2884\":4200},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1093\":4205,\"_2878\":4206,\"_2884\":4207},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1093\":4209,\"_2878\":4210,\"_2884\":4211},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1093\":3528,\"_2878\":4213,\"_2884\":3530},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1093\":4215,\"_2878\":4216,\"_2884\":4217},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1093\":4219,\"_2878\":4220,\"_2884\":4221},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_2875\":4223},{\"_65\":4224,\"_960\":4227,\"_4232\":4233,\"_4240\":4241,\"_4246\":4247,\"_4251\":4252,\"_504\":4257,\"_4262\":4263,\"_4268\":4269,\"_4274\":4275,\"_4278\":4279,\"_4282\":4283,\"_4287\":4288,\"_4292\":4293,\"_4298\":4299,\"_4304\":4305,\"_4309\":4310,\"_4315\":4316,\"_4320\":4321,\"_4325\":4326,\"_4330\":4331,\"_4335\":4336,\"_4340\":4341,\"_4344\":4345,\"_4349\":4350,\"_4353\":4354,\"_4358\":4359,\"_4362\":4363,\"_4367\":4368,\"_429\":4373,\"_4377\":4378,\"_4382\":4383,\"_4386\":4387,\"_4391\":4392,\"_4396\":4397,\"_4402\":4403,\"_4407\":4408,\"_4413\":4414,\"_4420\":4421,\"_4426\":4427,\"_4430\":4431,\"_4435\":4436,\"_4440\":4441,\"_4444\":4445,\"_4448\":4449,\"_4454\":4455,\"_4459\":4460,\"_4465\":4466,\"_4470\":4471,\"_4475\":4476,\"_4479\":4480,\"_4485\":4486,\"_4489\":4490,\"_4495\":4496,\"_4500\":4501,\"_4506\":4507,\"_4511\":4512,\"_4515\":4516,\"_4519\":4520,\"_4524\":4525,\"_4528\":4529,\"_4532\":4533,\"_1009\":4537,\"_4542\":4543,\"_4546\":4547,\"_4550\":4551,\"_4554\":4555,\"_4559\":4560,\"_4564\":4565,\"_4570\":4571,\"_4575\":4576,\"_4580\":4581,\"_4585\":4586,\"_4590\":4591,\"_4595\":4596,\"_4600\":4601,\"_1991\":4604,\"_4608\":4609,\"_4614\":4615,\"_4618\":4619,\"_1014\":4622,\"_4627\":4628,\"_4632\":4633,\"_381\":4637,\"_4642\":4643,\"_4648\":4649,\"_4651\":4652,\"_4655\":4656,\"_4659\":4660,\"_4663\":4664,\"_4668\":4669,\"_4673\":4674,\"_2888\":4677,\"_4681\":4682,\"_4685\":4686,\"_393\":4689,\"_4693\":4694,\"_4697\":4698,\"_4701\":4702,\"_4705\":4706,\"_94\":4709,\"_4712\":4713,\"_4716\":4717},{\"_2878\":4225,\"_375\":4226},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1093\":4228,\"_1780\":4229,\"_2884\":4230,\"_2886\":4231},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1093\":4234,\"_1780\":4235,\"_2884\":4236,\"_2886\":4237,\"_4238\":4239},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1093\":4242,\"_1780\":4243,\"_2884\":4244,\"_2886\":4245,\"_4238\":4239},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1093\":4248,\"_1780\":4249,\"_2884\":4244,\"_2886\":4250,\"_4238\":4239},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1093\":4253,\"_1780\":4254,\"_2884\":4255,\"_2886\":4256},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1093\":4258,\"_1780\":4259,\"_2884\":4260,\"_2886\":4261},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1093\":4264,\"_1780\":4265,\"_2884\":3769,\"_2886\":4266,\"_4238\":4267},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1093\":4270,\"_1780\":4271,\"_2884\":4272,\"_2886\":4273,\"_4238\":4239},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1093\":4276,\"_1780\":4277,\"_2884\":4272,\"_2886\":4273,\"_4238\":4239},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1093\":4280,\"_1780\":4281,\"_2884\":4272,\"_2886\":4273,\"_4238\":4239},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1093\":4284,\"_1780\":4285,\"_2884\":4244,\"_2886\":4286},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1093\":4289,\"_1780\":4290,\"_2884\":4272,\"_2886\":4291},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1093\":4294,\"_1780\":4295,\"_2884\":4296,\"_2886\":4297},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1093\":4300,\"_1780\":4301,\"_2884\":4302,\"_2886\":4303},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1093\":4306,\"_1780\":4307,\"_2884\":3769,\"_2886\":4308},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1093\":4311,\"_1780\":4312,\"_2884\":4313,\"_2886\":4314},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1093\":4317,\"_1780\":4318,\"_2884\":4272,\"_2886\":4319},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1093\":4322,\"_1780\":4323,\"_2884\":4272,\"_2886\":4324},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1093\":4327,\"_1780\":4328,\"_2884\":4272,\"_2886\":4329},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1093\":4332,\"_1780\":4333,\"_2884\":4272,\"_2886\":4334},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1093\":4337,\"_1780\":4338,\"_2884\":4260,\"_2886\":4339},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1093\":4342,\"_1780\":4343,\"_2884\":4244,\"_2886\":4308},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1093\":4346,\"_1780\":4347,\"_2884\":4244,\"_2886\":4348},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1093\":4351,\"_1780\":4352,\"_2884\":4244,\"_2886\":4308,\"_4238\":4239},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1093\":4355,\"_1780\":4356,\"_2884\":4260,\"_2886\":4357},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1093\":4360,\"_1780\":4361,\"_2884\":4272,\"_2886\":4308,\"_4238\":4239},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1093\":4364,\"_1780\":4365,\"_2884\":4260,\"_2886\":4366},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1093\":4369,\"_1780\":4370,\"_2884\":3769,\"_2886\":4371,\"_4238\":4372},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1093\":4374,\"_1780\":4375,\"_2884\":4230,\"_2886\":4376},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1093\":4379,\"_1780\":4380,\"_2884\":3769,\"_2886\":4381},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1093\":4384,\"_1780\":4385,\"_2884\":4272,\"_2886\":4273,\"_4238\":4239},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1093\":4388,\"_1780\":4389,\"_2884\":4230,\"_2886\":4390},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1093\":4393,\"_1780\":4394,\"_2884\":4244,\"_2886\":4395},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1093\":4398,\"_1780\":4399,\"_2884\":4400,\"_2886\":4401,\"_4238\":4239},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1093\":4404,\"_1780\":4405,\"_2884\":4400,\"_2886\":4406,\"_4238\":4239},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1093\":4409,\"_1780\":4410,\"_2884\":3769,\"_2886\":4411,\"_4238\":4412},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1093\":4415,\"_1780\":4416,\"_2884\":4417,\"_2886\":4418,\"_4238\":4419},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1093\":4422,\"_1780\":4423,\"_2884\":3769,\"_2886\":4424,\"_4238\":4425},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1093\":4428,\"_1780\":4429,\"_2884\":4244,\"_2886\":4308},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1093\":4432,\"_1780\":4433,\"_2884\":4244,\"_2886\":4434,\"_4238\":4419},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1093\":4437,\"_1780\":4438,\"_2884\":4244,\"_2886\":4439,\"_4238\":4425},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1093\":4442,\"_1780\":4443,\"_2884\":4272,\"_2886\":4439,\"_4238\":4425},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1093\":4446,\"_1780\":4447,\"_2884\":4272,\"_2886\":4439,\"_4238\":4425},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1093\":4450,\"_1780\":4451,\"_2884\":4452,\"_2886\":4453,\"_4238\":4239},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1093\":4456,\"_1780\":4457,\"_2884\":4260,\"_2886\":4458},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1093\":4461,\"_1780\":4462,\"_2884\":4463,\"_2886\":4464},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1093\":4467,\"_1780\":4468,\"_2884\":4272,\"_2886\":4469},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1093\":4472,\"_1780\":4473,\"_2884\":3769,\"_2886\":4474},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1093\":4477,\"_1780\":4478,\"_2884\":4244,\"_2886\":4273,\"_4238\":4239},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1093\":4481,\"_1780\":4482,\"_2884\":4483,\"_2886\":4484},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1093\":4487,\"_1780\":4488,\"_2884\":4244,\"_2886\":4308},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1093\":4491,\"_1780\":4492,\"_2884\":4493,\"_2886\":4494},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1093\":4497,\"_1780\":4498,\"_2884\":4499,\"_2886\":4411},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1093\":4502,\"_1780\":4503,\"_2884\":4504,\"_2886\":4505},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1093\":4508,\"_1780\":4509,\"_2884\":4504,\"_2886\":4510,\"_4238\":4239},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1093\":4513,\"_1780\":4514,\"_2884\":4244,\"_2886\":4308,\"_4238\":4239},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1093\":4517,\"_1780\":4518,\"_2884\":4244,\"_2886\":4308,\"_4238\":4239},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1093\":4521,\"_1780\":4522,\"_2884\":4272,\"_2886\":4523},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1093\":4526,\"_1780\":4527,\"_2884\":4272,\"_2886\":4308,\"_4238\":4239},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1093\":4530,\"_1780\":4531,\"_2884\":4272,\"_2886\":4308,\"_4238\":4239},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1093\":4534,\"_1780\":4535,\"_2884\":4260,\"_2886\":4536},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1093\":4538,\"_1780\":4539,\"_2884\":4540,\"_2886\":4541},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1093\":4544,\"_1780\":4545,\"_2884\":4272,\"_2886\":4308,\"_4238\":4239},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1093\":4548,\"_1780\":4549,\"_2884\":4272,\"_2886\":4239},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1093\":4552,\"_1780\":4553,\"_2884\":4244,\"_2886\":4308},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1093\":4556,\"_1780\":4557,\"_2884\":4558,\"_2886\":4348},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1093\":4561,\"_1780\":4562,\"_2884\":4504,\"_2886\":4563,\"_4238\":4239},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1093\":4566,\"_1780\":4567,\"_2884\":4568,\"_2886\":4569,\"_4238\":4239},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1093\":4572,\"_1780\":4573,\"_2884\":4272,\"_2886\":4574},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1093\":4577,\"_1780\":4578,\"_2884\":4272,\"_2886\":4579,\"_4238\":4239},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1093\":4582,\"_1780\":4583,\"_2884\":4417,\"_2886\":4584,\"_4238\":4239},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1093\":4587,\"_1780\":4588,\"_2884\":4417,\"_2886\":4589,\"_4238\":4239},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1093\":4592,\"_1780\":4593,\"_2884\":4244,\"_2886\":4594,\"_4238\":4239},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1093\":4597,\"_1780\":4598,\"_2884\":4272,\"_2886\":4599,\"_4238\":4239},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1093\":4602,\"_1780\":4603,\"_2884\":4272,\"_2886\":4579,\"_4238\":4239},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1093\":4605,\"_1780\":4606,\"_2884\":4452,\"_2886\":4607},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1093\":4610,\"_1780\":4611,\"_2884\":4463,\"_2886\":4612,\"_4238\":4613},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1093\":4616,\"_1780\":4617,\"_2884\":4452,\"_2886\":4411},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1093\":4620,\"_1780\":4621,\"_2884\":4452,\"_2886\":4411},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1093\":4623,\"_1780\":4624,\"_2884\":4625,\"_2886\":4626,\"_4238\":4613},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1093\":4629,\"_1780\":4630,\"_2884\":3769,\"_2886\":4631,\"_4238\":4419},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1093\":4634,\"_1780\":4635,\"_2884\":3769,\"_2886\":4636,\"_4238\":4267},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1093\":4638,\"_1780\":4639,\"_2884\":4640,\"_2886\":4641,\"_4238\":4613},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1093\":4644,\"_1780\":4645,\"_2884\":3769,\"_2886\":4646,\"_4238\":4647},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1093\":4638,\"_1780\":4639,\"_2884\":4640,\"_2886\":4650,\"_4238\":4239},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1093\":4653,\"_1780\":4654,\"_2884\":4244,\"_2886\":4273,\"_4238\":4239},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1093\":4657,\"_1780\":4658,\"_2884\":3769,\"_2886\":4273,\"_4238\":4239},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1093\":4661,\"_1780\":4662,\"_2884\":4417,\"_2886\":4589,\"_4238\":4239},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1093\":4665,\"_1780\":4666,\"_2884\":4667,\"_2886\":4579,\"_4238\":4239},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1093\":4670,\"_1780\":4671,\"_2884\":4272,\"_2886\":4672},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1093\":4675,\"_1780\":4676,\"_2884\":4236,\"_2886\":4504,\"_4238\":4613},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1093\":4678,\"_1780\":4679,\"_2884\":4680,\"_2886\":4411},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1093\":4683,\"_1780\":4684,\"_2884\":3769,\"_2886\":4303,\"_4238\":4613},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1093\":4687,\"_1780\":4688,\"_2884\":4236,\"_2886\":4504,\"_4238\":4613},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1093\":4690,\"_1780\":4691,\"_2884\":4230,\"_2886\":4692},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1093\":4695,\"_1780\":4696,\"_2884\":4244,\"_2886\":4273,\"_4238\":4239},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1093\":4699,\"_1780\":4700,\"_2884\":4244,\"_2886\":4273,\"_4238\":4239},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1093\":4703,\"_1780\":4704,\"_2884\":4272,\"_2886\":4273,\"_4238\":4239},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1093\":4707,\"_1780\":4708,\"_2884\":4244,\"_2886\":4308,\"_4238\":4239},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1093\":4710,\"_1780\":4711,\"_2884\":4260,\"_2886\":4357},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1093\":4714,\"_1780\":4715,\"_2884\":4272,\"_2886\":4308,\"_4238\":4239},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1093\":4718,\"_1780\":4719,\"_2884\":4272,\"_2886\":4411,\"_4238\":4239},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_2044\":4721},{\"_2046\":2047,\"_2048\":2049,\"_2050\":2051,\"_2052\":4722,\"_2060\":4724},{\"_1974\":4723},{\"_153\":2055},{\"_2062\":4725},{\"_153\":2064},\"minervaUser\",{\"_4728\":4729,\"_4730\":4731,\"_4732\":4733,\"_4734\":4735,\"_4736\":1754,\"_4737\":4738,\"_4739\":1795,\"_4740\":4741,\"_4742\":4743,\"_4744\":4745,\"_4749\":4750,\"_4752\":1795,\"_4753\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4746\":1793,\"_1753\":1754,\"_4747\":4748},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4751],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->